Freelancer: NigelCopywrite
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Hearts and Diamonds Slogans

The parts of your description that stood out to me was "self love" and "supports charitable causes". It makes me think of a girl who is "light hearted" and positive for the world. In my head the target market is the kind of person I would ask on a date because "she's so kind to others, and because of that I just want to be kind to her" Or, the target market is the kind of person that loves themselves so much that they would buy your products as a reflection of their inner beauty (the word I'm feeling is "buoyant") When I think jewelry I think heavy, rich colours like purple, navy blue and blood red. Your brand goes in a fresh direction of a "lighter" feel, a woman with bounce in her stride who likes luxury but has that buoyant nature. Therefore, these slogans were created to highlight the buyer is an essentially good person, intelligent and approachable; where the jewelry is not the main attraction, but a reflection of their good nature.

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