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Co je Ad Planning & Buying?

Ad Planning & Buying is the strategic process of selecting and purchasing ad placements across various media channels to reach your target audience effectively. It encompasses market research, media planning, and negotiating ad placements to optimize your advertising budget and maximize ROI. An expert Ad Planner & Buyer analyzes audience demographics and market trends to craft ad campaigns that drive engagement and achieve your marketing goals.

Najmout an Ad Planner & Buyer

Ready to amplify your marketing efforts? The best way to find a quality Ad Planner & Buyer is on Freelancer. With access to a vast pool of professionals skilled in media planning and buying, Freelancer has Ad Planner & Buyers for every budget. Hire an expert who can strategize your ad campaigns, optimize your ad placements, and reach your target audience effectively. Post a project on Freelancer today , and with our Milestone Payment system, you only pay when you're 100% satisfied.

Najmout Ad Planner & Buyers

Mary Joyce N.

5,0

6,7

100%

Cairo, Egypt

$25 USD za hod.

I am hardworking, attentive to detail, efficient, and proficient in English. I work well under pressure and will do the utmost to ensure professional and timely delivery of the job.

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Ad Planning & Buying Copywriting Translation Data Entry Training

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Marjan A.

5,0

4440

9,2

100%

BANGKOK, Thailand

$130 USD za hod.

Hi, I’m Marjan, Website & Software Developer with 16 years of experience and 4,400+ successful projects delivered worldwide. I help businesses build fast, secure, professional and conversion-focused websites, eCommerce stores, custom web applications, booking systems, dashboards and scalable digital platforms. My expertise includes: • WordPress, Elementor & Custom Theme/Plugin Development • Shopify Store Design, Setup & Customization • Full-Stack Web Development • SaaS, MVP & Custom Web Application Development • Booking Funnels, Lead Generation Forms & Dashboards • PHP, JavaScript, HTML, CSS & API Integrations • Wix, Webflow & Business Website Development • Technical SEO, Speed Optimization & Website Maintenance What you can expect when working with me: • Clear and professional communication • Clean, maintainable and scalable work • Careful attention to detail • On-time delivery and long-term support Whether you need a business website, Shopify store, WordPress development, custom platform, SaaS MVP, booking funnel or ongoing website support, I can help you plan, build and launch it properly. Let’s discuss your project and create something that works for your business.

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Ad Planning & Buying PHP Perl ASP C Programming

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SYNET

4,7

4161

8,8

99%

Dubai, United Arab Emirates

$66 USD za hod.

Ranked #1 in UAE · Top 1% Worldwide · Best Female Freelancer Award Winner Led by Salma Noreen with 13+ years of hands-on delivery across AI, tech, and digital strategy. What we build: AI & Automation — Custom AI chatbots, voice bots, workflow automation, n8n, Zapier, HeyGen AI avatars, and end-to-end system integrations that eliminate manual work at scale. Web & Mobile Apps — Full-stack web apps, iOS/Android/React Native, WordPress, Shopify, Webflow, custom dashboards, APIs, and SaaS platforms built to perform. AWS & Cloud — Architecture, deployment, migrations (Heroku, AWS, DigitalOcean), DevOps, Docker, and infrastructure that scales without surprises. Marketing & SEO — Content strategy, long-form articles, technical writing, SEO, social media automation, email sequences, and product copy that ranks and converts. eLearning & Training — Course design on Thinkific, Teachable, Kajabi. Instructional design, AI avatar videos via HeyGen, Vyond animations. 6+ years training experience.

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Ad Planning & Buying Java JavaScript Python Website Design

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Tejal Mistry

4,8

1064

8,8

97%

Ahmedabad, India

$30 USD za hod.

I help startups and businesses design intuitive web and mobile applications and support their growth with high engaging creative content and short form videos. My focus is not just design but user experience, clarity and conversion. 🔹 UI/UX & Product Design Web & Mobile App Design SaaS Dashboard Design Design Systems Interactive Prototypes (Figma) 🔹 Creative & Video Content Short Form Reels & YouTube Shorts Ad Creatives for Meta & YouTube Motion Graphics Engagement Focused Editing

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Ad Planning & Buying Website Design Graphic Design Banner Design Logo Design

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Astha Technology

4,8

907

8,9

94%

Surat, India

$15 USD za hod.

At Astha Technology Solutions Private Limited, we bring 17+ years of proven expertise in helping businesses grow through AI-powered Digital Marketing, WordPress Web Development, Graphic Design, Video Editing, and Content Writing services. Our Digital Marketing services cover the full spectrum: • PPC Management (Google Ads, Meta Ads, LinkedIn Ads & Microsoft Ads):- Maximise ROI with targeted ad campaigns • Search Engine Optimization (SEO):- Boost visibility and organic traffic • Conversion Rate Optimization (CRO):- Increase conversions and improve performance • Social Media Marketing (SMM):- Build brand presence and engagement • Content Marketing:- Craft compelling stories that convert • B2B Lead Generation:- Fuel sales pipelines with quality leads • Email Marketing:- Nurture customers and increase retention • AI-Driven Insights & Automation: Improve decisions and campaign results As a certified Google Partner Company, with official Google Ads & Shopping Certifications, we follow proven strategies aligned with industry best practices. View Our Google Partner Profile: https://www.google.com/partners/agency?id=5116018632 Why Should You Choose Us? ✔ 17+ years of cross-industry experience ✔ Fast, clear, and reliable communication ✔ Continuously evolving with AI-enhanced strategies ✔ Ethical, transparent, and value-driven practices ✔ Honest, client-first approach - no hidden tactics ✔ Long-term growth and partnership mindset, not one-time sales ✔ Full guidance throughout every stage of your project We don’t just deliver services - we focus on results, trust, and sustainable growth. Ready to grow? Let’s connect today and build strategies that drive lasting, measurable success for your business.

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Ad Planning & Buying PHP JavaScript Website Design Graphic Design

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Proximate Solutions

4,9

889

9,2

99%

Lahore, Pakistan

$25 USD za hod.

Welcome to Proximate Solutions, your trusted partner on Freelancer.com for achieving your digital goals. Our team is highly proficient in web design, e-commerce, app development, digital marketing, and web development, and we can help your company or brand compete in the modern digital marketplace. ✅ Why Choose Us✅ ✅ Expertise and Innovation: Our expertise lies in translating your ideas into VR experiences and turning concepts into innovative digital masterpieces. Our years of experience in AWS, WordPress Custom Themes, Modification of Existing Themes, and Custom Plug-in Coding ensure your brand reaches new heights. ✅ Validated Success: Our stellar projects are a testament to our creativity and functionality. With over 900 successful projects under our belt, we excel in WordPress landing pages, website redesign, custom web design for WordPress, WordPress themes, WordPress customization, WordPress e-commerce, PSD to WordPress, WordPress website development, e-commerce website development, WordPress migration, and WordPress multisite. ✅ Our Services✅ ✦ WordPress theme with Elementor builder ✦ WordPress ACF Custom Fields ✦ WordPress website speed optimization ✦ WordPress theme with Gutenberg blocks ✦ WordPress assistant using Elementor ✦ WordPress installation and setup ✦ WordPress bug fixes ✦ Theme customization ✦ Convert HTML/PHP to WordPress ✦ Transfer the website to WordPress. ✦ E-Commerce Website ✦ Build a responsive WordPress website. ✦ PSD to WordPress theme conversion ✦ Converting Figma to a WordPress theme ✦ Backup and Restore ✦ Web development with the use of CMS ✦ WordPress using Elementor ✦ Redesigning the website on WordPress ✦ Responsive Wordpress design ✦ Wordpress HTML work ✦ Yoast SEO on WordPress ✦ Solve WooCommerece setup issues ✦ Ensure the security of your WordPress site. ✦ Transfer websites to WordPress. ✦ Customized theme development ✦ seamless plugins on WordPress ✦ SEO and page speed optimization ✦ Page speed optimization ✦ Optimize CSS and JS ✦ Site Optimization ✦ Minify slow page load ✦ Site speed optimization ✦ Optimize and increase the speed of the WordPress website. ✦ Speed Optimization in Google PageSpeed Insight ✅Commitment to Excellence✅ An integral part of Proximate Solutions' customer service is open and honest communication with our clients. Offering round-the-clock support and responding within an hour are pillars of our commitment to customer satisfaction. Our mission is to ensure our designs and solutions perfectly align with your vision until we achieve the "proximate solution." ✅Elevate Your Brand✅ Our broad portfolio of services has been shown to improve your SEO rankings, increase sales, and boost productivity. With a vision to turn your digital dreams into reality, we guarantee designs that reflect your creativity and goals. Partner with Proximate Solutions today and let us help you reach new digital heights. Your success is our priority!

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Ad Planning & Buying PayPal API Cocoa CRM Print

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Lalit K.

5,0

694

10,0

98%

Gautam Buddha Nagar,, India

$8 USD za hod.

Google Ads, Meta & Instagram Ads Expert | ROI-Focused Performance Marketing Specialist. I help businesses generate leads & sales using Google & Meta Ads. Hi, I am Lalit, a performance marketing expert with 13+ years of experience in scaling businesses through Google Ads, Meta (Facebook & Instagram) Ads, and data-driven growth strategies. I don’t just run ads, I focus on profitability, scalability, and consistent results. I have worked with global clients across e-commerce and service industries, helping them generate high-quality leads, increase conversions, and achieve strong ROI. I focus on what actually matters: 👉 More conversions. 👉 Lower cost per lead/sale. 👉 Scalable, profitable campaigns. 💼 Core Expertise: • Google Ads (Search, Performance Max, Display). • Meta Ads (Facebook & Instagram campaigns). • Lead Generation (local & global businesses). • E-commerce scaling (ROAS-focused growth). • Campaign audits & performance optimization. • Conversion tracking (GA4, GTM, Meta Pixel). 📈 Proven Results: • Generated strong revenue growth across multiple ad campaigns. • Delivered high-volume, quality leads across various industries. • Achieved 10X-14X ROAS for e-commerce brands. • Reduced cost per lead/sale by up to 40-60%. • Increased conversions through strategic campaign restructuring. • Successfully scaled multiple accounts with consistent performance growth. 💡 Why Clients Choose Me: • 13+ Years of Hands-on Experience. • Clean campaign structure & optimization • ROI-Focused & Data-Driven Approach. • Clear Communication & Transparent Reporting. • Fast Execution with Continuous Optimization. • Focus on Profit, Not Just Traffic. 🤝 My Approach: I treat your ad budget like my own money. No wasted spend. No guesswork. Only strategies that drive measurable business growth. If you are looking for someone who can improve performance, reduce costs, and scale your campaigns, let’s connect.

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Ad Planning & Buying Internet Marketing Project Management Excel Shopping Cart Integration

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Bhawandeep Singh B.

4,9

545

9,8

97%

Mohali, India

$25 USD za hod.

My name is Bhawan Baweja, I am a full stack developer with a Bachelors in Technology from BCOU having over 20 years of experience in the IT industry. My core skills are software architecture, so I excel at database design and core PHP. I also excel at SaaS apps, and any app that a company might need as its backbone CRM or CMS tool. I work with a team that has been working with eCommerce since 2003 onwards, and we have focused our efforts on mainly making sites and applications (yes mobile apps too). If you have an idea in your head and are looking for someone with years of experience and technical knowledge to guide you and bring your idea to life, then definitely hire me as I would like the opportunity to chat and work with you.

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Ad Planning & Buying PHP Perl C Programming Java

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Manish S.

4,7

349

8,3

94%

indore, India

$15 USD za hod.

With 10+ years of experience, we’ve delivered innovative and impactful Software and Mobile app solutions that help businesses grow, streamline operations, and stay ahead in today’s competitive market. We’ve empowered 50+ businesses and every type of industry with cutting-edge software and mobile app solutions, enhancing efficiency, scalability, and digital transformation. Empowering Businesses with Cutting-Edge Technology Our solutions help businesses automate, optimize, and scale various aspects of their operations: ✅ Business & Operations – Custom ERP Solutions, AI-powered Decision Support, Process Automation ✅ Sales & CRM – Omnichannel Sales, Advanced CRM, AI Chatbots, Customer Loyalty Programs ✅ Inventory & Supply Chain – Real-time Tracking, Automated Procurement, Smart Stock Replenishment ✅ Financial & Payments – Secure Payment Gateway, Multi-currency Support, Automated Invoicing ✅ AI & Analytics – Predictive Insights, Business Intelligence Dashboards, Real-time Reports ✅ Workforce Management – HR & Payroll Automation, Performance Analytics, Employee Tracking ✅ Marketing & E-commerce – Personalized Promotions, SEO & Ad Tracking, Social Media Automation ✅ Cloud & Security – Remote Accessibility, Cybersecurity Protection, Automated Data Backup Technologies We Specialize In ✔ Mobile Apps: React Native, Flutter, Swift (iOS), Kotlin & Java (Android) ✔ Web Development: Angular, React, Vue, Next.js, Node.js, Express ✔ Back-end Development: Python, Node.js, PHP, Laravel, CodeIgniter B2B Platforms & Custom Solutions ✔ ERP & CRM Software ✔ POS (Point of Sale) Systems ✔ Inventory & Supply Chain Platforms ✔ Fleet & Transport Management ✔ Vendor & Procurement Systems ✔ Cross-Border Invoice Platforms ✔ Business Intelligence & Data Analytics ✔ Corporate Learning & Field Service Software ✔ Collaboration & Payroll Management Tools Let’s Build the Future Together! Thank you for learning about Bluewebspark Technologies and our expertise in AI, software, and mobile app development. Every project is an opportunity to share our decade of experience, innovation, and expertise. Serving clients across the USA, Canada, UK, Australia, UAE, Europe, and beyond! Let’s turn your vision into reality—connect with us today! ?✨

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Ad Planning & Buying PHP ASP C Programming Java

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Jak najmout skvělého nezávislého pracovníka Ad Planner & Buyer

An Ad Planner and Buyer is a media specialist who researches audiences, plans advertising campaigns, negotiates ad inventory, and purchases placements across digital, broadcast, print, and out-of-home channels to maximize reach and return on ad spend. Hiring a freelance ad planner and buyer gives your business strategic media buying expertise without the overhead of an in-house media team, helping you reach the right audience with the right message at the right cost.

What does a freelance ad planner and buyer do?

A freelance ad planner and buyer handles the full media planning and buying lifecycle, from defining target audiences to reconciling post-campaign performance reports. The planning side focuses on strategy: audience research, channel selection, budget allocation, and flighting schedules. The buying side executes that strategy by negotiating rates, securing inventory, trafficking creative, and optimizing live campaigns.

The commercial impact is direct. A skilled media buyer lowers your cost per acquisition, improves frequency without wasting impressions, and identifies inventory most marketers overlook. For brands spending meaningfully on paid media, an experienced ad planner and buyer typically pays for themselves through negotiated rate reductions and tighter targeting alone.

Core deliverables and services

Freelance media buyers on Freelancer.com offer a range of deliverables depending on whether your campaign is digital, traditional, or cross-channel. Common services include:

Media plans with channel mix, audience targeting, flighting calendars, and budget splits

Competitive media spend analysis and share-of-voice reporting

Programmatic campaign setup and management across DSPs such as The Trade Desk, DV360, and Amazon DSP

Paid social buying on Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and X Ads

Search media buying through Google Ads and Microsoft Advertising

Connected TV, streaming audio, and YouTube reservation buys

Out-of-home placement negotiation including billboards, transit, and digital signage

Print, radio, and broadcast TV negotiation and insertion order management

Audience research using Nielsen, Comscore, GWI, and first-party CRM data

Post-campaign reconciliation, attribution analysis, and performance reporting

Tools and platforms ad planners and buyers use

Topical proficiency in the right platforms separates a strategist from a generalist. Look for fluency in tools that match your channel mix:

Demand-side platforms: The Trade Desk, Display and Video 360, Amazon DSP, StackAdapt

Self-serve ad managers: Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, Reddit Ads

Audience and research tools: Nielsen, Comscore, GWI, SimilarWeb, SEMrush, SparkToro

Ad servers and trafficking: Google Campaign Manager 360, Flashtalking

Measurement and attribution: Google Analytics 4, Adjust, AppsFlyer, Northbeam, Triple Whale

Planning and reporting: Mediaocean, Bionic, Looker Studio, Supermetrics

Industries and use cases

Ad planners and buyers serve almost every sector that runs paid advertising. Common engagements include direct-to-consumer e-commerce brands scaling Meta and Google campaigns, SaaS companies running LinkedIn and programmatic display, mobile app publishers buying user acquisition across TikTok and Apple Search Ads, retail and CPG brands coordinating in-store launches with TV and out-of-home, financial services firms managing compliance-heavy search and YouTube buys, and entertainment or events businesses using radio, programmatic audio, and influencer-adjacent placements.

Smaller businesses typically hire a media buyer for a single channel or product launch. Mid-market and enterprise clients more often engage a planner for a full annual media plan with quarterly buying cycles.

How to evaluate ad planner and buyer candidates

The quality of a media buyer is visible in their portfolio, references, and answers to specific tactical questions. Look for these signals:

Documented campaigns with measurable outcomes such as CPA, ROAS, CPM, or CPP improvements

Direct buying experience on platforms relevant to your channel mix

Familiarity with measurement frameworks including incrementality testing and media mix modeling

Negotiation experience with publishers, sales reps, or programmatic vendors

Industry experience that matches your category, especially in regulated sectors

Certifications such as Google Ads, Meta Blueprint, or The Trade Desk Edge Academy

Useful interview questions to copy and use:

Walk me through a media plan you built from audience research to post-campaign reporting. What changed mid-flight and why?

How do you decide budget allocation between prospecting and retargeting on a paid social account?

What metrics do you track beyond ROAS to judge true campaign incrementality?

Describe a time you negotiated significantly better rates or added value than the rate card. What was your leverage?

How would you structure a programmatic display campaign for our target audience and budget?

Why hire ad planners and buyers on Freelancer.com

Freelancer.com gives you access to a global pool of vetted media buyers across every channel, from solo direct-response specialists to senior planners with agency backgrounds. You can post a project on Freelancer.com and receive competitive bids within hours, compare portfolios side by side, and shortlist candidates whose category experience matches your brief. Clients set their own budgets, and Milestone Payments protect your spend until deliverables are approved. The scale of freelancers on Freelancer.com means you can find specialists for niche channels like connected TV, programmatic audio, or regional out-of-home as easily as for mainstream paid social.

Post a project on Freelancer.com today and connect with skilled ad planners and buyers ready to plan, negotiate, and execute your next campaign.

What are the steps to hiring a freelance ad planner and buyer?

Hiring a media buyer is a process of matching channel expertise, category experience, and measurement discipline to your campaign goals. The clearer your brief, the better the bids you receive. Here is how to run the process on Freelancer.com.

Step 1: Post your project on Freelancer.com

Your project brief is the single biggest determinant of bid quality. A clear brief filters out generalists and attracts media buyers whose channel experience and category background genuinely match what you need. Head to the post project page , fill in the brief, scope, timeline, and budget, then publish the project for freelancers to bid on.

Specify your channels: paid social, programmatic display, search, CTV, OOH, radio, print, or a mix

Define your target audience, geography, and any compliance constraints

State campaign goals in measurable terms such as CPA, ROAS, reach, or frequency targets

List required platforms and tools, for example Meta Ads Manager, The Trade Desk, or Google Campaign Manager 360

Provide your total media budget range, campaign flight dates, and reporting cadence

Note any creative assets that exist and any production support you need

Step 2: Review bids from freelancers

Bids on a media buying project are short proposals that show how each freelancer reads your brief. A strong proposal will reference your channel mix, raise sharp questions about audience or measurement, and propose a realistic flighting and reporting structure. Read each bid carefully before shortlisting.

Check whether the bidder names specific platforms, audience segments, or buying tactics relevant to your brief

Look for clarifying questions about attribution windows, conversion tracking, or first-party data

Assess timeline realism against the complexity of the buy and creative requirements

Confirm proposed reporting structure includes the metrics you care about, not just impressions and clicks

Review attached case studies for category fit and outcome transparency

Use Freelancer.com chat to ask follow-up questions about negotiation experience and platform certifications before shortlisting

Step 3: Evaluate freelancers and award the project

The award decision should combine proposal quality with profile evidence. Consistency across multiple campaigns matters more than one standout result. Look for media buyers whose track record shows repeatable performance across briefs similar to yours.

Review portfolio depth across the channels you plan to run

Read written client reviews for comments on negotiation skill, reporting clarity, and responsiveness

Check star ratings, completion rate, and on-time delivery rate

Confirm verified payment method and any platform certifications listed on the profile

Look at the volume of completed projects to gauge experience handling live campaigns

Award the project and use Freelancer.com Milestone Payments to release funds as planning, launch, and reporting deliverables are completed

What is the difference between an ad planner and an ad buyer?

An ad planner sets the strategy: who to target, which channels to use, how to allocate budget, and when to run. An ad buyer executes that plan by negotiating with vendors, purchasing inventory, and managing campaigns in flight. Many freelancers handle both roles, especially for small and mid-sized accounts.

Do I need a freelance ad planner and buyer or a full agency?

A freelancer is usually the better choice if you need focused expertise on one or two channels, faster turnaround, and direct communication with the person doing the work. Agencies make sense for very large multi-channel budgets that require dedicated account management, creative production, and 24/7 coverage. For most small and mid-sized advertisers, a skilled freelancer delivers comparable results with less overhead.

Can I hire a media buyer for a single campaign?

Yes. Many clients hire ad planners and buyers for one-off product launches, seasonal pushes, or event promotions. You can scope the engagement to cover only the planning, only the buying, or the full cycle including post-campaign reporting.

How long does a media planning and buying project take?

A focused media plan typically takes one to two weeks. Active campaign management runs for the duration of the flight, which can be days for a short promotion or months for an always-on program. Post-campaign reconciliation and reporting usually adds another week after the final placement runs.

Will the freelancer have access to my ad accounts?

Yes, most engagements require user-level access to your ad platforms, analytics, and ad server. Best practice is to grant access through platform-native user permissions rather than sharing logins, and to revoke access at the end of the engagement.