We are a retail company creating 6-8 home home décor pillow collections yearly. We are a new business and want to do a three prong marketing approach to bloggers, podcasts, trade publications, and industry magazines after the New Year. We are presently marketing through an on-going 6 month email campaign.
Presently we have identified 10-15 interior design/home décor blogs that we would like to approach with our story; our unique collections, our inspiration, our backstory, our production methods.
We are looking for a writer who can capture our style and particular design credentials. We will help the writer by doing the research necessary to identify the particular style of each blog and the type of products/stories that are compatible with each blog. We are open to any suggestions about how to proceed.
Once we have fully infiltrated the blog world we will then move onto the above mentioned podcasts, etc.