How much will you charge?
How will you reach, acquire, and keep customers?
How will you define your offering and differentiate it from similar offerings available to your customers?
What’s your cost structure? In people language, how much does it cost to produce, market, and sell your offering, and where and when are those costs incurred?
What’s your profit margin after subtracting all the anticipated costs from the revenue you expect to generate?
Will customers make one-time purchases, repeat purchases, or sign contracts or purchase agreements that deliver recurring revenue?
How much revenue and profit do you expect to generate?