[Deliverable 3 Example] Driving Leads Through In-Depth Content Pieces: study, email The staple of an effective content marketing plan is having something incredibly valuable to give your potential customers, in exchange for collecting their email address and dropping them into a lead nurturing campaign. My plan proposes developing 1 x in-depth piece of content per month that will be gated with a sign up requirement. This will take the form of an eBook, casecourse, video content, or Podcast series to be determined after evaluating [Company Name’s] core competencies, preferences, and long-term goals.
[Deliverable 4 Example] Aligning Key Pages with Company's Goals: Content marketing is only as effective as your website allows it to be. My plan proposes 1 x content & copy evaluation. I'll go through all of [Company Name’s] key pages, existing limited blog content, and offer clear suggestions on optimizing copy & layout for increasing our conversions to magic events (content downloads, trial signups). Result 1 Example] A Content Roadmap to Success: I'll create a customized content calendar, highlighting key deliverables and traffic/conversion goals that'll meet [Company Name’s] unique needs. This will establish a solid ground floor of creating, distributing, and regularly tracking the effectiveness of all content marketing efforts moving forward.
[Result 2 Example] Audience-Building, Engaging Content: Based upon an initial assessment of [Company Name’s] current audience size