This is what I love doing!
I am designer that once started asking if what we chose as identity elements (name, uniforms, logos, architecture, mascots, etc) really help us to meet your goals. I also studied in Paris, France an MBA for Marketing on luxury brands so that I could understand that world better.
Those brands respond to different marketing principles. If you want to sell them, you need to have a brand that behaves under certain principles. If you don't present them a good project, they won't even take you into consideration and could also take legal actions against you because their business is based on the glamour around them. So don't be a treat to them first of all.
During my MBA I studied under several dealers of european luxury brands to sell their products in Asia. Currently I represent and assist as a brand strategist some luxury companies.
So ... you need a new brand, how do you create it? All I can tell you is that I have been in so many brand creations since 2005 that I know the legal aspect, social media importance, domains... etc etc.
I am new here, but please check our work on facebook and my profile. Naming a company is extremely important and that is why my company was selected to be present on all Mexican embassies (look for Design Mexico pdf book, and explore de "digital design part")
I hope you can see how passionate I am about this. I could accept to have a video call for the $50 USD to answer questions!