international maketing plan

This international marketing plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a global product of your choice. It also helps you develop a strong business-oriented written proposal and communication expertise. As the course progresses, you will be developing each of the elements of this marketing plan. Good marketing plans come in many different formats. For this plan you are marketing an existing product to a country different than where you live. Ideally the product should not be in the country already. It cannot be in the US or Canada. Starbucks into Lithuania 1. Product Description: A complete description of the product to be offered, including an explanation of any competitive advantages. (2 pages) 2. Goals and Strategy: Outline of marketing goals and strategy, including market share, sales forecasts (units and dollars), and projected growth. (1 page) 3. Target Market: A complete description of the target market, including size, growth, and important characteristics. Should include an explanation of why the target market is attractive, the estimated size of the market in dollars or units, and should have a description of the possible risks. (2 pages) 4. Competitors/Substitutes: Include a comprehensive list of current and potential competitors and substitutes. This list could be organized by industry or company type or by actual firm. It should state market share. This section should include information on the likely strategies of each competitor relating to the proposed product. (2 pages) 5. Price: Proposed pricing structure for the product. It should include any special offers or discounts. (2 pages) 6. Channels of Distribution: A description of the proposed channel strategy for the product. Should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management. (2 pages) 7. Advertising, Sales Promotions, PR Plans: A description of the proposed promotional activities for the product. (2 pages) 8. Budget for 3 Years: (1 page) • Forecast revenue (units sold x price) • Assume Product Costs • Cost of Marketing Activities • How much will we make?