At present [login to view URL] is missing out on sales as it it sitting out on the proverbial internet layby. It needs a helping hand so it can mix it with the rest.
What ideas can you implement to build on 1st4 current look/feel setup are they proven or innovative. How should 1st4 develop. You need to be able to implement the ideas suggested and give a timeline/cost model. Open to different cost models results based ie: paid on ROI or scaled profit share.
Strategy
Expand the offerings of 1st4 under the 1st4 logo and increase exposure whilst retaining a clear, fair and non offensive image
Objective
to fully utilise the business capital of [login to view URL] in the same way as Virgin or Easy associate their name to various enterprises
Success measurement
profit generating future structured well utilised site