Build a Blog for BaKblade

Hey Guys! We're launching a blog for BaKblade as a hub of funny, engaging, man-centric content that will entertain our customers and keep them talking about the brand in an indirect way. Taking cues from sites like the Casper Blog and Dollar Shave Club's Original Content pages, and Snapple's "Real Facts" under the bottle caps, the BaKblog will essentially be a hub for all our shareable content, consisting of articles and “snackable” content, such as a funny fact laid over a graphic, or a simple animation. Articles will run about 400 words — roughly a two- to five-minute read. The idea here is that people will check in with us, and when they find something particularly shareable, spread it out over their network. Our website is www.bakblade.com. Don't feel beholden to adhere to the same design cues (with the exception of general color schemes - blue is best!). I've included a bunch of assets for you to use, either as content or as inspiration.