Build our Website

This RFP is for design and development services for a new website for Pooches Kitchen, a fresh dog food startup. Goal for new website launch: 30 to 45 Days Examples of websites with similar product offerings and functionalities to review/emulate: [login to view URL] [login to view URL] [login to view URL] Pooches Kitchen Overview Pooches Kitchen is a family-owned and operated startup launching Spring 2023 that delivers fresh, nutritious dog food that is tailored to meet your dog’s specific needs. Our Audience Our primary audience is our product consumer: dog owners in the United States who are concerned about the quality of the food they are feeding their furry family members. Though we will be offering our meals at a more affordable price than our competitors, our customers tend to be professionals with some disposable income. They work full time, not leaving a ton of time to shop for pet food, and prefer that almost everything they buy for themselves, their household, or their pets gets delivered straight to their door. They care about aesthetics, have a sense of humor, and prefer straightforward communications. Our customers are often well-educated and somewhat informed about pet nutrition and the importance of feeding their dog a balanced diet. Pooches customers are conscientious and caring dog owners who have strong emotional connections with their pets and view them as members of their families. Website Objectives Our website’s number one objective is to generate monthly subscriptions for dog food delivery. The recipe(s) that the customer receives will be determined by a questionnaire that the customer will fill out on the website with details about their dog, such as age, weight, and activity level. The website will then direct the customer to the results page with the option to purchase and/or begin their monthly subscription. New Website Functionality Requirements Our new website will need: An easy-to-use content management system (CMS) Intuitive navigation Clean and focused design Questionnaire with backed algorithms to produce results based on the answers provided Customer account login creation option and dashboards for reordering Optimized with SEO best practices Clear path to conversion/lead generation A blog Social media integration (share buttons, follow buttons, etc.) Email update sign-up form Contact Form Ecommerce Details Our initial offering will be 3 recipes for sale in 1lb quantities. Our chicken recipe, grain-free turkey recipe, and beef recipe. Payment types taken: major credit cards, PayPal, or ApplePay. RFP & Project Timeline Details RFP Sent: [Date you are sending RFP out] Project Kick-off : [Date or date range] New Website Launch Target Date: [Date or date range] Thank you for your interest in responding to this RFP with a proposal for the new Pooches website. We look forward to your response. PLEASE DO NOT RESPOND UNTIL YOU HAVE REVIEWED THE FUNCIONALITY OF THE EXAMPLE WEBSITES THAT WE HAVE PROVIDED AND YOU UNDERSTAND THE FUNCTIONALITY .