Google Analytics SetUp for KPI Tracking and Details on Website Usability

We are looking for someone to set up our GA Tracking. We wish to get detailed information on following KPI which can mainly (except Heat Map) be arranged with Googles Standard Features. We wish to have a siginficant overview in a Dashboard and/or option to export a prepared Reporting for top-level management.

It needs to be structured in an logically reasonable, simple easy-to-understand way that allows quick insights and recognition of potential for improvement for someone without much knowledge of Google Analytics.

Sessions/Visits

Unique Visitors

Sources

Av. PI´s per Session/Visit

Av. Visit Duration

Bounce Rate

Exit Pages Top10

Sources Development Graph to track SEO-Results

We also wish to know something about user journeys, the usability of our website and soft-conversions:

Heat Maps

Clicks on Home Teasers

Usage of Subnavigations (do users realize we have those? do they use it? or do they all scroll?)

Downloads of brochures (downloaded from where - top page or bottom page)

Clicks on Contact & Clicks on displayed Telephone no´s & Email

Clicks on Contact in Main Menue

Click on Contact on subpages

Access to contact form vs. sending of contact form

Clicks on "ask for upcoming travel dates"

Top 10 Destination Pages (excluding Newsletter-traffic)

Footer Clicks

Usage of callback function

usage of "back to top of page icon"

Google Analytics Internetový Marketing Website Analytics Website Management

Identifikační číslo projektu: #18588043

O projektu