B2B Paid Social Acquisition Freelancer; Facebook + Instagram Paid Social

B2B Paid Social Acquisition Freelancer Goals B2B Marketing: To identify and establish channels for acquisition (lead capturing), as well as long-term nurturing campaign Channel-Specific: Establish a scalable and effective acquisition channel that can be used for both decision and nurturing campaigns through paid social, with the longer term goal of making this capital efficient. Scope Short Term ● Run Paid Ads - Lead-Capturing for clients that meet certain criteria (TBD) ● Run Paid Ads for Engagement, Brand Awareness and Lead-Capture by promoting our new Ebook Mid Term: Explore and experiment with the scope of paid social for long terms nurturing campaigns, whilst running Lead Capture at the same time Long Term: Affiliations/partnerships, events, groups and communities, capitalise on the other opportunities of social channels that is, importantly, aligned with our branding & values. Develop a comprehensive Paid Social marketing strategy, to include; 1. Creation and implementation of paid social channels and Strategy best suited to B2C Acquisition. 2. Allow for detailed strategy on localising paid social, along with linking with specific search terms, and landing pages. 3. Creation of best practices, guidelines, and resources to help understand the theory behind these channels, and to allow for in house operation once the project is completed. 4. Establishing metrics, along with time-bound realistic measurements for success. 5. Implementation of analytics programs to monitor paid social activity. 6. Integrating these channels with our Hubspot based Inbound marketing software and strategy Success What Success means to us: 1. Volume of high - quality leads driven by this channel. We have a specific target audience based on role type, location and seniority in roles; as well as where they are in their job search, and need a target that will be able to accomodate this. 2. Cost of Acquisition 3. Scalability - This formula should be able to serve as a template to future campaigns. Short Term ● We meet the three criteria of what makes an effective and scalable acquisition channel. ● It proves to be a predictable channel (within the margin of error) that while not capital efficient, has clear areas of improvement and refinement that can make it so. Mid Term: A capital efficient channel (by end of Q1 2019) that is predictable across clients across the sales funnel Long Term: Leverage our brand in real life situations i.e brand awareness This is the right for you if… You enjoy meeting steep targets, and building and optimising new Paid Social Acquisition Marketing campaigns, specialising in Facebook and Instagram. A great problem-solving ability and initiative on challenging marketing problems is a must, and you need to be comfortable taking ownership of Paid Social Acquisition Marketing processes. You must be able to demonstrate a proven record with past examples of where you’ve set up a successful Paid Social Acquisition Marketing strategies from scratch, as this is what your challenge will be at Jump! In addition, it’d be great if you have strong experiences in any or several of these areas: ● Social Media Marketing ● Paid Social Analytics ● A plus - Hubspot Would you like to be considered? Portfolio Request [Sunday 6th January] If this sounds like an opportunity you would be interested in, then please send us your portfolio by Sunday 6th January. ● Can you give past examples that similar or relevant to our project ● Examples of when you have faced similar challenges and solved them ● What do you think is our biggest challenge, would you solve it?