Publicity for new cinema launch

I need someone to help launch a new outdoor cinema chain. They will need to drive news/ event-led coverage around launch, get influencers to attend opening night and manage media at the venue on press night. The person should have a good contacts book in entertainment lifestyle, including going out pages, film, fashion, food and social 'going out' pages. This person will be working in partnership with the London HQ and will be required to be autonomous and implement an existing marketing/ PR plan locally, while reporting back into London. Should be good at writing press releases, generating coverage across a campaign period and coming up with fun and creative ideas to get the brand into the news on an on-going basis. The brand is a fast growing global outdoor cinema chain, started in London in 2010.