The best way to know how well your salon is doing is to ask your customers – to deep dive into what’s working well, and even more so, what isn’t. Because people typically hesitate to complain, especially about the little things, it’s hard to know what exactly to fix if you don’t see what’s wrong.
A customer satisfaction survey is one way to take the pulse of your salon and to find the areas that could use improvement.
Before starting your salon survey, may consider the following things as below:
1) What you hope to Gain?
2) How survey is given?
3) Client Motivation for filling out a survey?
4) Question Wordings