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Organic Catering for nurseries 6 months-5 years /Business Plan /Assignment 4000 words/Draft of business plan will be provided

Business Plan(Organic Catering Company for nurseries with location -Kensington,London,UK- )of approximately 4,000 words excluding peer assessment, diagrams, tables, appendices, etc. Use the sample Business Plan on Moodle as an example of structure. As this is a report, it should make extensive use of structural elements (table of contents, headings, subheadings, lists, diagrams, tables, etc. is expected to. E All students are expected to show understanding of theory and practice and make use of multiple external reference sources including referencing sources of templates used.

1. Executive summay

1.1 Current situation

1.2 Objectives

1.3 The market

1.4 The products and services

1.5 The management team

2. Business idea

2.1 Objectives

2.2 Mission

2.3 Values

2.4 Critical success factors

3. Company

3.1 Company legal structure and ownership

3.2 Company history

3.2.1 Current situation

3.3 3.3 Company location and facilities

4. 4. Products and service

4.1 Product description

4.2 Technology

4.2.1 Intellectual property

4.2.24.2.2 Know-how

4.3 Competitive comparison

4.3.1 The gap in the market

4.3.2 Value proposition

4.3.3 Unique selling point

4.4 Product extension

4.4.1 Future products

5. Market analysis

5.1 Environmental analysis

5.1.1 PESTLE analysis

5.1.2 SWOT analysis

5.2 Target segments

5.2.1 Market needs

5.2.2 Market trends

5.2.3 Market growth

5.3 Industry and competitor analysis

5.3.1 Barriers to entry

5.3.2 Distribution/Routes to market

5.3.3 Buyer Decision Making Unit (DMU)

5.3.4 Main Competitors

6. Strategy and implementation

6.1 Value proposition

6.2 Competitive advantage

6.3 Segmentation Targeting Positioning (STP)

6.4 Marketing programs

6.5 Sales strategy

6.5.1 Sales revenue plan

6.6 Sales process and Key Performance Indicators

7. Human Resources Plan

7.1 Skills sets/role requirements

7.2 Recruitment and development plan

8. Financial Plan

8.1 Financial projections

8.1.1 Projected cash flow

8.1.2 Projected profit and loses

8.1.3 Projected balance sheet

9. Financing requirement

10. Finance sources

11. Exit plan

Each student must submit the report as an MS Word document using the Turnitin link provided on Moodle.

Dovednosti: Obchodní analýza, Podnikatelské plány, Obchodní korespondence, Psaní hlášení, Výzkumná práce

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Identifikační číslo projektu: #17540095

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