Matt R.

For over 8 years I have worked in digital with a focus on achieving business goals through expert use of analysis, development, marketing, and optimisation techniques. Having held my Google Analytics certification (GAIQ) for 5+ years, I have worked on tagging strategies and implementations for small startups, to corporations with 20+ multi-territory and multi-lingual digital properties. As an analyst with a development background I am adept at defining and implementing tagging plans from scratch, building enhanced functionality on existing implementations, in addition to debugging and troubleshooting incorrectly configured setups. The typical flow I follow for a client’s tracking implementation is: - Understanding key business goals - The definition & creation of a tagging plan - Basic / advanced implementation of Google Tag Manager and/or Google Analytics - The creation of custom dashboards & reports - On-going consulting