B2B Digital Marketing Plan Creation

You are the new Performance Marketing Manager for Spocket within the North American market. Spocket is experiencing strong growth and you've been given a significant budget increase to expand customer acquisition efforts.

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Budget:

$200,000 USD as first month budget to be allocated across the following channels:

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook, Instagram)

Bing Search Ads

Incorporation of Reddit Ads is optional but will be considered a plus.

Target Customer:

Owners of small to medium-sized eCommerce businesses looking to find reliable dropshipping suppliers.

Goals:

Increase upgrades (i.e, trials for monthly subscriptions or sales of annual subscription) by 15% month-over-month. Maintain a Cost per Acquisition (CPA) below $30.

Based on the above information, answer the following questions:

Create a 12 month plan to achieve the goals. Provide a detailed budget plan showing how you would distribute the $200,000 budget across the specified channels. Provide a clear rationale for your allocation strategy.

Share channel specific tactics

Google Ads:

Outline the account structure for Search campaigns, including keyword strategy and match types.

Use a keyword research tool to identify and list high-potential, relevant keywords related to Spocket's core offerings. Group your keywords into logical ad groups.

Propose a strategy for the Display network, detailing targeting methods and types of creatives.

Bing Search Ads: Detail a campaign approach tailored for Bing, highlighting any differences in strategy compared to Google Ads.

Meta Ads: Describe the approach for Facebook and Instagram, including targeting, bidding and creative formats.

Reddit Ads (optional): If included, describe how you would utilize Reddit to reach niche audiences.

Identify 3-5 primary KPIs crucial to measuring the overall campaign success across channels.

Discuss how you would optimize the campaigns and make necessary adjustments to improve performance over time.

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Identifikační číslo projektu: #38035434

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