Brand Manual/Book for Financial Advising Start Up
€30-250 EUR
K zaplacení v momentě doručení
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SUMMARY
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Our project is basically to create a brand book/manual that contains all the elements needed to create different creative projects in the future related to the company such as Website pages, Videos, Images, Presentations, Brochures, Forms and cards among many others.
The naming as well as some visual elements of the brand have already been created but with the exception of the brand name, all are subject to change if wanted by the designer. However they are at least visually, close to what we wanted to achieve.
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ELEMENTS TO CREATE:
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1) PDF of the book containing
- Logo, Isotype and Logotype with the match sizings
- Typographies that can be used and when to use them
- Color palettes with main and secondary colors (hex/rgb/print codes)
- Combinations of logo + typography + colors
- Visual elements that could be used in images, videos, or other digital, multimedia or print formats. These could be: lines, polygons, shapes, patterns icons or other visual elements.
- Do's and dont's
- Use cases of the brand (at least one website page, digital image, brochure and visit card
2) Ai Files
3) Fonts if not opensoure or free to use
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DESCRIPTION OF THE COMPANY
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Name: Welzy
Sector & Activity: Finance. Financial advice to families and individuals
Country: Spain
Description of activity:
Welzy does provide mainly 3 services:
1) Financial planning for families and individuals who do not have the knowledge/time/want to do it themselves.
2) Financial advice for everyday important decisions: such as asking for a mortgage to pay a house, start a business, retire early or even retire, pay for education, living abroad among many other situations.
3) Wealth and investing management for those individuals and families who do have assets or savings to use in operations such as financial markets, real estate, venture capital, bond or commodity investing.
Target Audience:
We basically provide service to individuals and families whose age is between 25 to 65 years of age. However we mainly are going to be targeting initially to the niche of 30 to 45 years, who do interact highly on social media (YouTube, Tik Tok and Instagram mainly), probably have high levels of education, earn a decent wage or have assets at their name. These could be professionals such as: doctors, business owners & entrepreneurs, marketeers, researchers, engineers or scientific profiles.
What we do NOT want for the brand
We do have an idea of going opposite to what the industry usually goes. Meaning most advising firms go the safe and old-standard of appealing to customers through a brand tied to old times with seriff fonts, washed colours trying to provide confidence, not using the attractive visual elements of the digital age like not using animations, videos, GIFs among others thus having the perception of being like a Bank. We want to 100% not go this route.
What we WANT for the brand to appeal:
We want to be fresh, different from the others, digital first, close, transparent, direct while being someone you can talk to, trust and be open with. We will still be in charge of important matters in people's life, but we do want to portray and appeal to the customers from a unique point of view using visual elements that are currently not being used by the industry.
References of design within the industry:
Revolut, Binance, Robin Hood, Coinbase, Fintonic, Strype, Klarna, Kickstarter
References of desigh outside the industry:
Wallapop, Getir, Airbnb, Spotify
Identifikační číslo projektu: #33478144
O projektu
55 Freelnceři na tento projekt zveřejňují nabídky v průměru €141
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