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I'm in need of a single screen Android application. The primary function of the app is for users to log in using their Facebook account. Upon successful authentication, the app...log in using their Facebook account. Upon successful authentication, the app should display the user's email address. Key requirements: - Single screen Android application - Facebook / Instagram / Google login integration - Display user's email address post-login Ideal freelancer for this project: - Proficient in Android development, particularly single screen applications - Experience with social media login integrations, specifically Facebook / IG / Google - Familiar with presenting user-specific information on Android applications - Excellent communication skills to clarify any aspects ...

Company Overview: is a leading online platform dedicated to providing innovative & effective financial education. Our courses and resources are designed to empower individuals to achieve financial success. Job Summary: We are looking for a versatile and highly organized Digital Marketer to join our team.

...potentially collaborate with a graphic or sketch art partner for visual elements. Ideal candidates should have: - Prior experience in writing erotica or similar content. - A good understanding of storytelling and how to adapt real-life stories into engaging content. - The ability to suggest and create design and photo ideas that fit a 'dark and moody' style. - Experience managing web content and social media pages, particularly on Instagram. - Proficiency in working with graphic or sketch art elements, or a willingness to collaborate with a partner for this aspect. The main objective of the project is to demonstrate the writer's storytelling abilities through a high-quality animation quality reel, and the style of design, as well as the primary content for the pa...

I'm searching for a skilled individual who can help me scrape data from a website. The data I'm interested in is text content and tables, specifically contact information. Ideal Skills: - Proficiency in we...Familiarity with structured data formats The contact information on the website is in a structured format. Your ability to navigate this and provide me with a clean, organized dataset will be crucial. Looking forward to collaborating with a detail-oriented and reliable professional. Attached is a sample format. The site is: Final file must contain all records for all schools on all pages 1-1087 Freelancer must provide a sample file of 150 records to confirm the format and data accuracy before completing.

I'm looking for a proficient web developer with social media management skills to assist in promoting my brand online. The ideal candidate should have a strong understanding of Facebook, Instagram, Twitter, TikTok, and YouTube, and be able to create and share a variety of content on these platforms. Key Responsibilities: - Manage and maintain a consistent presence on Facebook, Instagram, Twitter, TikTok, and YouTube - Create and curate content to be posted across these platforms - Use social media to generate leads The posted content should be a mix of: - Educational: Informative posts that will engage our audience and provide value to them - Promotional: Posts that promote our brand and drive traffic to our website - Entertaining: Engaging content to keep our audienc...

Looking for SEO for website and social media marketing and content writing

...two major components of my crowdfunding campaign - devising a potent marketing strategy and managing our social media presence. This campaign intends to engage not just the general public and investors, but also supporters of a specific cause. Key responsibilities will include: - Developing a strategic and tailored marketing approach which resonates with our diverse target audience. - Deploying effective social media strategies to increase campaign visibility and traction. The ultimate goal of this campaign is to raise funds for a specific project. Hence, I'd appreciate an individual who has previously managed successful crowdfunding campaigns. Key skills required: - Experience in social media management - Strategic marketing background - Strong understandi...

I am seeking a skilled web developer who can help me construct a simple, one-page website for my restobar. Key features should include: - A rustic and minimalistic design that's eye-catching and easy to navigate - Integrations with Google Maps for location and social media, specifically Instagram, with recent IG posts visible on the site - The inclusion of key elements like a few select high-resolution photos, our menu, and contact information The ideal freelancer for this project should have a wealth of experience in website design and should be familiar with integrating various platforms into a site. I need a detailed project proposal that outlines your suggested approach to the job. Familiarity with the restaurant or hospitality industry might be an advantage, but it isn&r...

I'm looking for a modern logo for my photo booth rental business. The primary colors I'd like to see in the logo are pink, gold, and white, with a CROWN icon BUSINESS NAME: Photo Booth Princess Key Requirements...of the photo booth industry. - Strategic Color Palette: The logo should predominantly feature pink, gold, and white to align with the business' branding. - Versatile Usage: The logo will be mainly used on the website and social media platforms. It needs to be eye-catching, legible, and scalable for various digital formats. Ideal Freelancer: - Experience in designing modern, eye-catching logos. - Proficiency in working with strategic color schemes, particularly pink, gold, and white. - Strong understanding of digital design and logo scalability for use on w...

I am in search of an experienced email marketer who is proficient in Klaviyo. My email list currently exceeds 10,000 subscribers and my main goal is to boost product sales through strategic email campaigns and flows. Note we are an established brand so do need for basic flows. Key Responsibilities: - Develop and execute effective email marketing strategies to drive product sales - Ensure high deliverability and open rates - Create and optimize email templates for maximum engagement - Monitor and analyze campaign performance, making data-driven adjustments as needed Skills and Experience: - Proven track record of success in email marketing, specifically with Klaviyo - Prior experience working with large email lists - Strong understanding of best practices in email marketing - Anal...

Looking for an expert to set up my business on both Facebook and Instagram. The main purpose of the Instagram account is to sell ...and Instagram. The main purpose of the Instagram account is to sell products. Luckily, all product photos and descriptions are ready to go. I need someone who can effectively: - Build up professional looking profiles for both platforms - Organize and display product photos and descriptions in an engaging manner The ideal candidate will have: - Experience in generating ecommerce sale through social media platforms - Excellent knowledge of Facebook & Instagram features and algorithms - Ability to drive traffic and engage customers for sales conversion - Adequate understanding on how to set up a business account on these platforms Looking forward...

...Facebook and link to Instagram to create an instagram shop for my business on both Facebook and Instagram. The central aim is to drive conversions and sales via these platforms. • Expertise Required: - Social Media Management - Facebook and Instagram Ads Management - Digital Marketing Strategy • Work Description: - Setup business profiles on both platforms. - Develop and integrate a catalog of my physical products. - Link the catalog to the respective platforms for direct sales. Ideally, the freelancer should have a strong background in sales conversion strategies using social media platforms, and experience with product catalog creation and integration. This project requires precise, effective work to ensure the full sales potential of my phy...

I'm looking for someone experienced in running projects from GitHub repositories "" to assist me in setting up and running the demo-k6-operator project on my Mac machine. Your guidance should help me to understand how this project works, which is my primary goal. Key requirements: - Expertise in running and configuring projects from GitHub repositories on Mac machines - Solid understanding of the demo-k6-operator project - Ability to provide clear, detailed instructions and guidance for running the project on my machine - Patience and willingness to explain concepts to help me understand the project better The specific challenge we may face is that I'm using a Mac CPU that is NOT Intel, so experience with this kind

I need a photographer for a portrait session tomorrow in Madrid at 9:00 a.m. It will be an indoor shoot with workwear, featuring a couple of changes. - Type of Photography: Portrait Photography - Editing: Basic (color adjustments, brightness, etc.) - Usage: The photos will be used for my social media and potentially for promotional material. Ideal Skills: - Experience in portrait photography - Proficiency in photo editing software - Previous experience shooting for social media and promotional content

I'm looking ...should be able to create engaging content in both formats. - Product promotion: The main goal of the contents should be to promote the products. - Follow current strategy: You have to mimic the style, colors, and theme from two of my current Instagram accounts. Ideal Skills & Experience: - Proven experience in creating similar content on Instagram. - Familiar with product promotion strategies on social media. - Proficient in capturing high-quality photos and videos. - Able to work within specific brand guidelines. All content is in Portuguese, content creator has to be Brazilian or know profoundly Brazilian culture. First account is a plastic surgery clinic Second account is a funcional medicine clinic Main focus is Instagram, but republishing needed at...

...integrating the Stripe payment processor into websites and ensuring smooth transaction processes. - **Blog Section**: The blog will focus on "Classified ad tips and tricks". Experience in setting up and maintaining engaging, informative blogs is important. - **State and City Pages**: I need pages for all states and relevant cities. Knowledge of SEO and how to structure these pages for optimal search engine visibility is a plus. - **Minimalist Design**: The website should be designed with a minimalist approach, emphasizing: - **Lots of White Space**: To give the site a clean, uncluttered feel. - **Limited Color Palette**: To maintain a coherent, visually pleasing look. - **Simplified Navigation**: For an intuitive user experience. Ideal skills for this...

...an experienced and creative social media manager to help increase brand awareness across Facebook, Instagram, and Twitter. Key Requirements: - The main goal is to increase brand awareness, so the successful candidate needs to have a solid understanding of how to achieve this on different social media platforms. - You'll need to create and post new content weekly on each platform. This requires a good sense of timing and an engaging content strategy. - This isn't just about posting content - you'll also need to engage with our audience and monitor and report on performance. Ideal Skills: - Proven experience in managing social media accounts - Excellent written communication skills - A creative approach to content creation - Ability to analyze and re...

I'm seeking a social media marketing professional with proven expertise in Facebook and TikTok to help me drive sales through targeted campaigns. - The primary objective of the Facebook campaign is to boost sales. Therefore, I need someone who has a track record of translating social media engagement into actual purchasing behavior. - The target for the Facebook campaign is predominantly young adults and middle-aged adults. Therefore, understanding the psychology and preferences of these demographics, and crafting content that resonates with them is crucial. The ideal freelancer for this project should be adept at: - Creating engaging, sales-oriented content on both Facebook and TikTok - Demonstrating a strong understanding of Facebook's ad platform - Proficient a...

We are in search of an SEO expert with a proven track record of successful campaigns. Ideal candidates will have extensive experience in optimizing car leasing websites and demonstrate significant improvements in search engine rankings. If you have the expertise to drive traffic and enhance our online presence, we’d love to hear from you.

In search of a skilled WordPress expert to integrate social app logins into my existing website. This includes creating the necessary Facebook, Google, and Twitter apps, and then integrating the keys into WordPress to enable social login functionality. What I'm Looking For: Expertise in WordPress development and feature integration Ability to create Facebook, Google, and Twitter apps Integration of app keys into WordPress for social login activation. You will need to create the developer account and API for Google, Facebook and Twitter.

In search of a skilled WordPress expert to integrate social app logins into my existing website. This includes creating the necessary Facebook, Google, and Twitter apps, and then integrating the keys into WordPress to enable social login functionality. What I'm Looking For: - Expertise in WordPress development and feature integration - Ability to create Facebook, Google, and Twitter apps - Integration of app keys into WordPress for social login activation.

ich suche jemand der Instagram Instagram TikTok und Facebook Werbung macht und content ein Profi

Job Description: As a Marketing Content Manager will be responsible for creating the content that will be communicated in the social networks through the execution of material that allows to capture the expected target audience for each of the brands in charge. This position will collaborate with the Digital Strategy team including but not limited, to Graphic Designers, Digital strategists, Campaign Managers, and other colleagues. outstanding team player, and goal and details-oriented developer, who will help us to thrive and create amazing content. Role Main Responsibilities: Create content calendars, through teamwork and prior planning with the assigned Digital Strategist and Graphic Designer. Responsible for the publication of content, on time, taking care of spelling aspect...

Project designed to address all aesthetic procedures

I'm in search of a full-stack developer to join me in building a scalable, multi-tenant web application. The project requires expertise in Golang and React for back-end and front-end development, respectively. Ideal Candidate: - Proficient in Golang, JavaScript (React) - Skilled in Cassandra, OKTA - Experience with Docker, Kubernetes - Familiarity with Google Cloud Platform -Apply with Github and sample projects The project entails creating a robust, multi-tenant web application that can handle multiple users with varying requirements. It is imperative that the selected developer is competent in ensuring the application's scalability and reliability. If you have previous experience building similar applications, please don't hesitate to apply. 1. Specific Requireme...

I'm seeking an experienced video editor who specializes in social media content, particularly for YouTube. KEY ATTRIBUTES: • Expertise in editing YouTube videos • Ability to produce engaging content of a 5 to 10 minute duration • Understanding of the platform's algorithms and video formatting • Excellent storytelling abilities to captivate viewers As an ideal candidate, you should have a proven track record in creating compelling social media videos, with an understanding of what works best for YouTube. You should highlight this experience in your proposal. Additionally, proficiency in editing software is a must as well as the ability to meet tight deadlines, ensuring the delivery of high-quality, polished videos ready for upload. Delivera...

...storytelling to bring my social media content to life. - Type of Videos: This project is centered primarily around creating engaging and captivating animated videos for social media platforms. - Preferred Style: The selected freelance will stay purely in the animation lane. I'm looking for content that captures viewers' attention and communicates my message effectively in a visually outstanding format. - Theme: I want my videos to tell a compelling story. The ability to weave a narrative through animated graphics and effects is crucial. The essence of my brand's message should shine through, and the viewer should be left with a clear understanding of the story being narrated. Skills and Experience: - Proficient in animation and video editing software - ...

...**Functionality and features:** I am looking to add new features to my site. The main goal is to make it more interactive and user-friendly, including adding profiles and user accounts. - **Performance and speed:** I would also like to improve the performance and speed of the website, ensuring it is fast and responsive for all users. - **Determine a solid graphic line that can communicate with social networks since we have a kind of relaunch of the company. Ideally I am looking for a developer with: - Extensive experience in web development and design. - Competence in incorporating new functions into existing websites. - A solid understanding of user experience and interface design. - Solid knowledge of web performance optimization techniques. If you can come up with new ideas...

I'm looking for a versatile graphic designer who can handle a variety of tasks including photo editing, logo design, video editing, social media graphics, motion graphics, and product packaging. Primary Purpose: The primary focus of this project is branding. You need to be able to create visuals that will help build and establish my brand identity. Communication: I prefer to communicate my design ideas and provide feedback through written descriptions. Ideal Skills and Experience: - Proven experience in photo editing, logo design, video editing, social media graphics, motion graphics, and product packaging. - Strong portfolio showcasing successful branding projects. - Excellent communication skills and ability to translate written descriptions into high-quality desig...

I'm looking for a freelancer who can help with warming up 10 accounts on a specific webs...who can help with warming up 10 accounts on a specific website (details to be revealed later). Key Tasks: - Regular engagement with posts: Liking, Sharing, Commenting - Following and interacting with other users: Building a network, participating in discussions - Posting relevant content: Sharing news, articles, or other relevant content Ideal Candidate: - Experience with account warming or social media management - Familiarity with the chosen website - Ability to create and share engaging content - Good at building relationships online The accounts must appear less than 1 month old. Please let me know your approach to warming up these accounts and any similar projects you've wo...

I'm in need of a skilled social media manager who can manipulate Instagram to the advantage of my women's clothing brand. Primary Expectations Include: - Developing and posting creative content that includes images, videos, Stories, and Reels suitable to represent a women's clothing brand. - Targeting and engaging with women aged between 25-45 with average to above-average income levels. To successfully meet these expectations, prior experience with social media management, a strong understanding of Instagram's mechanics, and a background in fashion marketing would tremendously benefit your candidacy.

I'm in need of a WordPress developer who can create responsive layouts. You should be someone who can bring my vision to life and ensure that the user's experience is seaml... Key Duties: - Create responsive layouts in WordPress - Ensure consistent user experience across platforms Content Management: After the project is completed, I would like to manage content through periodic updates by the developer. Integrations: I'd also appreciate assistance with integrating social media platforms. Ideal Candidate: - Proven experience in WordPress development - Strong understanding of responsive design - Capable of managing and updating content - Familiarity with social media integrations in WordPress If you are a detail-oriented individual who can deliver except...

I am looking for a talented social media strategy expert specializing in Facebook, Instagram, and YouTube. Also take care of the web prsence though regular updates, upkeep of websites. The aim is to generate leads and boost sales through a target audience of people aged 51 and over. Key Responsibilities: - Crafting and implementing engaging content for Facebook, Instagram and YouTube to stimulate leads/sales. - Mastery in targeting and engaging seniors in social media platforms. Ideal Candidate: - Proven track record in successful social media sales campaigns. - Demonstrable experience in engaging seniors effectively on social media. - Ability to create engaging content tailored for seniors with the objective of generating leads/sales.

...purpose of this redirection is primarily to consolidate my online presence, thereby increasing the reach of my brand. The successful applicant should be proficient in: - Domain management and redirection - Implementing SEO-friendly redirects - Providing individual traffic metrics for each domain redirected Your responsibility will include setting up the redirections in a manner that optimizes search engine visibility as well as providing a way to track the traffic from each individual domain separately. The aim is to gather data on the effectiveness of our domain strategy. Proven experience in handling similar projects will be a considered a major plus for this job. Expect to work closely with our team to integrate and implement these changes seamlessly. Familiarity wi...

...contract integration, Decentralized storage, and Tokenization of assets. - Ability to implement Generative AI and integrate with ChatGPT 4.0. - Proficiency in Third-Party Integrations like CRM, Lead Generation, Social Media, and Slack. - Previous experience with Android and iOS integration will be beneficial. The marketplace should be designed with the following features: - Smart contract integration - Decentralized storage - Tokenization of assets - User-friendly transactions - Implement Generative AI - ChatGPT 4.0 integration - Third-Party Integration like CRM/Lead Generation - Social Media Integration - Slack Integration - Android and iOS integration The target audience for this project is broad and includes: - Individual consumers - Businesses - Developers - Both B2B...

I'm in need of a talented content writer who can craft engaging and informative written content, as well as compelling promotional video scripts. Key Responsibilities: - Crafting engaging, informative writ...effectively promote our products/services. Ideal Candidate: - Proven experience as a content writer, ideally in creating both text and video content. - Strong writing skills: You should be able to write in an engaging, clear, and concise manner. - Video scriptwriting experience: Prior experience in writing promotional video scripts is a huge plus. - Understanding of SEO: A good understanding of search engine optimization and how it applies to content creation will be beneficial. This is a great opportunity for a skilled content writer to showcase their talent acr...

I'm currently seeking a marketing specialist with extensive experience promoting female oriented, high fashion apparels. Key Responsibilities: - Devise marketing strategies targeting women interested in modest fashion - Implement promotional campaigns focusing on high fashion apparel -social media marketing inc. ads management -influencer outreach and management -SEO capabilities on social media and website Ideal Candidate: - Experience in promoting women's fashion - Familiarity with marketing high-end, fashion-forward apparel - Proficient in trend spotting and fashion aesthetics - Excellent understanding of the fashion industry and specifically high fashion brands If you fit this profile and are passionate about fashion, I invite you to submit your proposal...

...practices, and construct high-quality backlinks to augment my site’s visibility on the web. 2. Keyword Research: Since I don't have a finalized set of keywords to target, your role will also involve in-depth keyword research to ascertain the most relevant and high-performing keywords in my industry. 3. Objective Focused Strategy: My primary goal behind this SEO project is to improve my search engine rankings. With this in mind, your strategy should revolve around streamlining indexation and boosting the relevance and reputation of my website. The most suitable freelancer will have a robust track record in SEO, demonstrating mastery in on-page and off-page optimization, as well as keyword research. An understanding of the latest SEO trends, algorithms, an...

I'm looking for a talente...and I am planning to open up a gym, my gym name is Athletix Lab. My current logo can be seen on me website Key Requirements: - I need a logo that is simple yet catching, unique, and related to may feild that can be viewed as proffessional and engaging. - I want to make my logo also fit within a rectangle for banners, square for like an app logo, and circle. - Appropriate for social media, business cards, shirt pins, letterhead, posters/banners. - I use 173d65, e67434, and sometimes 7e0000 Ideal Skills and Experience: - Proven experience in designing logos that have successfully enhanced brand recognition. - Proficiency in creating modern and minimalist designs. - Ability to create original and unique designs that stand out from the competition.

...an upgrade of my current Weebly website due to its limited customization options. Here's what I need: - Incorporation of advanced SEO tools for optimum visibility and top-tier ranking among search results. - Comprehensive e-commerce features to streamline the buying process for my customers and enhance the overall shopping experience. - Interactive design elements that speak to my brand's identity and keep my visitors engaged. - Multiple search options on the store for ease of navigation and faster access to desired products. In essence, my need is a more personalized, search engine-friendly website designed to exhilarate my clientele and increase sales conversions. The ideal freelancer for this project will be proficient in Weebly...

I'm looking for an experienced and creativity designer to create a modern brand banner for my organization. The banner will be used on social media platforms and should be square (1:1) size. A modern aesthetic is desired for this project, so I need a designer with the creative background to bring my vision to life. If you think you can deliver a winning design, please submit a proposal.

I'm in need of a minimalist logo for my tailor shop. The ideal candidate should be able to design a modern, simple lo... The ideal candidate should be able to design a modern, simple logo that captures the essence of my business without any excessive elements. Key requirements: - Experience in creating minimalist logos - A portfolio that demonstrates an understanding of modern design and brand representation - Ability to deliver a versatile logo that can be used for both online platforms (like the website and social media) and traditional print materials (such as business cards and brochures). I'm looking for a professional who can bring their creativity and expertise to the table. A strong sense of aesthetics, combined with an understanding of brand representation, wi...

...usage Provide access to chatbots' configurations Include a client database with their contact information The system should enable me to sell, update, and manage chatbots with ease. On the flip side, my clients should be able to access their chatbots through a login and utilize them effectively in both English and Spanish. Additionally, it is essential that the chatbot can integrate and be used on social media platforms like Facebook, Instagram, or WhatsApp. It should be easily configurable for clients and capable of pulling data from databases, Excel, or Google Sheets. Ideal candidates for this project should have a strong background in software development, particularly in AI and chatbot technology. The ability to create a user-friendly interface is crucial, as the goal i...

Join us in building a cutting-edge slot booking engine from the ground up! This project aims to streamline the process of booking slots for various services, ranging from appointments at clinics to reservations at recreational facilities. Our goal is to create a flexible and scalable backend infrastructure that can handle high volumes of bookings while ensuring a smooth user experience. I need a skilled Core PHP Developer to build a custom web application with database management capabilities, using MySQL as the preferred database management system. The application should be well-structured and efficient with an emphasis on data handling. Key Requirements: - Extensive experience working with Core PHP. - Proven track record of developing dynamic, secure, and efficient web applic...

My primary goal is to elevate my search engine rankings. As such, I am focusing on acquiring top-notch backlinks. - Backlink Sources: To begin with, I prefer that the backlinks for my local contractor business come mainly from blogs, online magazines, or educational websites. The more diverse but relevant the sources, the better. I need more local links. There are no links currently so need a mix of nofollow to look organic. Needs to be dripped. Roughly 100 dofollow needed. - Keyword Targeting: Crucially, the keywords or phrases that we need to target are 'excavation', 'excavating', 'land clearing', 'bush hogging', and 'demolition'. These phrases are an integral part of my business, and hence, they should form the backbone ...

I am in need of an experienced Social Media Manager who has a commanding expertise in Instagram and TikTok platforms. Your role will primarily revolve around: - Community Engagement: You should be able to constructively engage with our Gen Z audience base (aged 18-24), fostering a sense of community and encouraging active participation. - Monitoring and Moderation: A key part of your job will be to keep any forms of harassment at bay - we want our platforms to be a safe, positive space for every user. Ideal applicants should have a proven deep understanding of Gen Z trends, interests, and communication styles on Instagram and TikTok. Previous experience in handling social media for this age group will be a crucial advantage. Looking forward to attracted, informed bids from...

Hello, this is a simple task. One of my friend got french nationality after 7 years live in France. All he want write a simple and nice text for post all of his social media profile to tell his story.. little bit motivations will appreciate on the text. 500 words maximum. If possible give a photo with textes. But no obligation.. ask all the questions need to ask in private. Small budget. Thanks.

I'm looking for a creative designer to create a logo for my organization, Sierra Leone Community Social Organization Inc. The logo needs to feature the full name in a cycle or circular design. Key requirements and information: - Color preferences: Blue, Green, and white, . These colors should be used creatively to make the logo visually appealing and representative of the organization. - Concept and message: The logo should convey the themes of Unity, Community, and Growth. It needs to be a visual representation of these ideas, while also being a professional and memorable design. - Usage: The logo will primarily be used on print materials, so it needs to be versatile and suitable for this purpose. Ideal skills and experience for the job: - Experience in logo design, prefera...

I'm urgently looking for an SEO expert who can help me improve my website's visibility on search engines. Key Requirements: - Increase Organic Website Traffic: I need someone who has a proven track record of increasing traffic to websites. - Improve Search Engine Rankings: I'm looking for an expert who can help my website get to the top of search engine results pages. Target Audience: - Local Customers: My primary focus is attracting more local customers to my website. Content to Optimize: - Landing Pages: I need you to focus primarily on optimizing my landing pages. Skills and Experience: - Proven experience in SEO with a strong portfolio. - Proficient in optimizing landing pages. - Experience in targeting local audiences. - Demo...

I'm in need of a highly talented Photoshop designer to help me create a variety of visual assets for my business. Key Responsibilities: - Designing attractive and professional business logos - Creating engaging and shareable social media graphics - Developing visually appealing website banners Your application should clearly demonstrate your experience in graphic design and specifically, your proficiency in Photoshop. Please, present your previous works that showcase your skills in creating logos, social media graphics, and website banners. I have specific colors in mind for these designs, so your ability to work with this color scheme is essential.