Wordpress ecommerce gold pricepráce

My online store needs skilled SEO professional(s) to improve visibility on Google. My ultimate objective is to drive more traffic to the site where I sell physical products–all with the intent to bolster conversi...Google. My ultimate objective is to drive more traffic to the site where I sell physical products–all with the intent to bolster conversions into purchases. Skillset: -Familiarity with SEO and SEM strategies. -Expertise in consumer behavior analysis. -Experience with eCommerce sites. Task: -Optimise my website's ranking on Google. -Convert visitors into purchasers effectively. With your skills, I hope to achieve a noticeable growth in my online visibility. Your expertise will play a pivotal role in the success of my eCommerce site. My webs...

I'm looking for a seasoned website designer to craft a site with a sleek look and high functionality, dedicated to selling professional services. The site is designed to be market-driven with its user-focus, featuring: - An in...functionality, dedicated to selling professional services. The site is designed to be market-driven with its user-focus, featuring: - An interface that's conducive for service advertisement and purchase. - A dedicated customer reviews section to demonstrate the quality of the services offered and instil trust in potential customers. The ideal candidate for this project has a solid portfolio in eCommerce and reviews management systems on websites. Experience working with professional service-driven websites will be a definite plus. Looking forwar...

I am in need of a professional to assist in setting up a dropshipping business for electronics,home-kitchen items and other items. Key objectives and tasks include: - Managing dropshipping set up with a list of suppliers I already have. - Establishing sales through my eCommerce website and various social media platforms. The ideal professional should have: - Proven experience in setting up a successful dropshipping business. - Strong knowledge in electronics and home & kitchen products. - Expertise in eCommerce website management and social media sales channel. Payment will be on the basis of sales as per market rate. Approx. 35-45 per order.

Data miners needed to search online and find e-commerce health and welln...consistently good jobs. We will be requiring 5 leads as a free trial so we can see the quality of your work, but successful applicants can be confident they will have long-term consistent paid work. Qualification criteria for the leads are: - Health and wellness e-commerce brands in the USA - 5 - 20 employees on LinkedIn - Job title: Founder, CEO, Managing director, co-founder, owner, co-owner, VP of eCommerce, Chief Marketing Officer ( CMO) - Email bounce rate must be under 1% I have a team member in place who will be checking each individual lead 1 by 1 so don't apply for this job and think that you can get away with giving bad leads. Message me “banana” so I know you read this, I&rsqu...

I am in need of a professional who can efficiently list my electronic products on Amazon and Flipkart. This role also involves basic retouching of product images to meet online marketplace standards. Required expertise and tasks include: - Product Listing: Proficiency in listing products on popular ecommerce platforms like Amazon and Flipkart is crucial. You can expect a wide range of electronics that needs to be appropriately listed. - Image Editing: You'll be applying basic retouching to product photographs, enhancing their appeal to potential customers. - Product Information Source: Instead of receiving information directly, you will source product specifications and details from specific websites indicated by me. Excellent attention to detail, proficiency in image edit...

...seasoned web developer to construct an ecommerce website for selling digital products as well as a professional website for my business. Key considerations for this project include: * The ecommerce website must support secure payments and GST portal. * It should have product download control and license key generation capabilities. * The website should also have features for managing financial aspects like loan account opening and insurance apps finance. * The business website should be professional, user-friendly, and easy to navigate. Ideal Skills: * Ecommerce website design * Secure payment gateway integration * Understanding of GST portal implementation * Experience with digital product management * Familiarity with financial aspects of ecommerce....

...resources, preferably GPUs, to facilitate faster training. Experiment with different hyperparameters and training strategies to optimize the model's performance. Once your model is trained, it's essential to Evaluate its performance. Utilize standard metrics such as ROUGE to assess the quality of the generated summaries. Compare the summaries produced by your model with human-written summaries or gold standard summaries to gauge its effectiveness and accuracy. Following evaluation, proceed to develop a Summarization Pipeline. Implement a pipeline that takes input documents, processes them through the trained model, and generates summaries. Ensure that the pipeline includes preprocessing steps to clean and tokenize the input text, as well as post-processing steps to re...

I am looking for an experienced SEO blog writer specialized in crafting compelling content for Ecommerce websites. The primary purpose of this role is to drive more traffic to our site. Key Responsibilities: • Writing high-quality, SEO-friendly blog articles once every week • Primarily, the topics will revolve around product reviews and introductions. Ideal Candidate: • Proven SEO writing experience in the Ecommerce industry • Excellent research skills to provide thoughtful product overview, introducing products • Reliable to deliver weekly content consistently Your portfolio of similar previous work will be highly appreciated. It'll be a plus if you have a good understanding of our industry. Looking forward to your proposals!

I'm looking to establish an ecommerce website on Bluehost focussed on selling physical goods. The development should focus on creating an easy-to-navigate user interface that effectively displays my products and simplifies the purchasing process. Features needed are: - Cart system that securely processes payment. - Efficient product listing with thorough descriptions. - Additionally, I want a user review system. This will provide potential customers with valuable user feedback and builds trust in my products. Ideal skill-set for this project would include prior experience in building ecommerce platforms, proficiency with Bluehost, and implementing user review protocols. I value effective communication, timeliness, and creativity. If these resonate with you, I would lov...

I have a PDF with form fill fields that needs to be recreated. T...experience with PDF design and form creation is essential. The attached documents are as follows: NOTES: 1. The FNA Blank Template is the document I need recreated as described. These are all the fields I want to recreate in the new cleaned up PDF. 2. The LIFT Fact Finder PDF is a good clean example of how I might want the new PDF to look in appearance. (Note: My corporate colors are: Color 1 = Gold = C4A668, Color 2 = SMOKE = 414042) 3. The attached EPIC FNA PDF is another good example of a client facing form that is used to gather client information. I like the cover page with the picture on this one and would like to create that on my new PDF. It does not have to be that same picture but something that conveys ...

I'm in need of an experienced web developer who can create an ecommerce site, specifically for the sale of physical products. The website should be designed with modern aesthetics, and user-friendly navigation. Key Features required: 1. Secure and various Payment methods - The site should support transactions through Debit/Credit cards, PayPal, Bank Transfers and UPI. 2. Product Categories - The site should allow easy categorization of products to ensure easy shopping experiences for customers. The ideal freelancer for this job should have: - Previous experience in ecommerce website development - Understanding of online payment systems integrations - Ability to work within set deadlines (project completion is expected within a month) Chosen freelancer should be o...

I am looking for a talented web developer to craft an ecommerce website primarily aimed at engaging college students interested in electronics products like arduino, wires, motors etc. The website should have a modern, clean layout appealing young minds, promoting easy navigation with an user-friendly interface. Key Features: • Robust product search and filters to help users easily find what they're looking for. • Add to cart feature for convenient shopping experience. • A forum for user reviews and ratings, allowing shoppers to share their experiences and learn from those of others. • Live chat for direct customer support if possible. Experience with ecommerce website design, a keen eye for contemporary aesthetics, and a deep understanding of u...

Job Overview: We are seeking an experienced engineer to facilitate the seamless integration of Microsoft Dynamics 365 with our Magento 2.4.6 ecommerce platform. This integration is critical for optimizing various aspects of our business, including order management, inventory management, and multichannel marketing. The successful candidate will play a key role in enhancing our operational efficiency and delivering a personalized shopping experience to our customers. Responsibilities: Order Management Integration: Ensure that all new orders and associated customer and billing details are automatically synchronized from Magento to Dynamics 365. * Implement mechanisms to handle order updates and cancellations to maintain data consistency across platforms. Inventory Manage...

I am looking to start a new venture in the realm of self-employment that focuses on providing consultancy services. My primary aim is to assist individuals towards setting up their own online stores specifically for home and living items. I am in need of a freelancer who possesses the following: - Expertise in eCommerce and online retail. - Understands the home and living sector. - Experience working on self-employment projects. - Strong business consultation background. - Effective time management skills. Your role will involve guiding my clientele with creative and strategic advice on how to successfully establish and manage their online businesses. Your fresh and innovative ideas are always welcome as they will be instrumental in making this venture a success.

As a busy professional looking to expand my services online, I need a dedicated ecommerce website developer who can not only build, but also implement a unique website design. I'm open to any suggestions regarding platforms. Your application should include: - A brief summary of your previous work experience, especially with ecommerce websites. - Proof of expertise in creating unique designs, as I aspire for a distinctive online presence. Having prior knowledge in different ecommerce platforms is a plus, although not a strict requirement. I look forward to shortlisting eager, creative, and experienced website developers who can help bring my vision to life.

I urgently need a skilled developer proficient in Laravel to integrate the KuveytTurk payment gateway into my active e-commerce system from Code Canyon

Looking for a logo for a travel agency named "Safar Alahlam". Core needs: Gold-black/dark gray logo Incorporation of Arabic style - be creative, no limits on the extent of the design Meaning of the name is "Journey of your Dreams" - so it can be connected to that as well Safar Alahlam text should be included in the logo (either in Arabic or English) We would prefer a logo in Arabic style (wording), but also one that is understandable for English speakers. IMPORTANT:!!! People saying "check #yournumber" will be automatically denied DO NOT USE ANY ICONS IN THE LOGOS - WE DO NOT WANT THAT

As we continue developing our ecommerce site, we're seeking a proficient SEO partner who can bring us quantifiable results, within a budget-friendly framework. Our expectations are: - Boosting Web Traffic: Help us reach more potential customers by significantly increasing our site traffic. - Improving Search Rankings: Enhance our site’s visibility by pushing our rankings higher in search engine results. - Escalating Online Sales: Drive our sales figures upward by attracting a larger, targeted audience to our site. Current Status: Our SEO work is in progress but it’s yet to deliver the expected results. We are looking for an SEO expert who can turn things around and ensure our efforts bear fruit. Areas of Improvement: - Off-Page Optimization: Stimulate external f...

I am looking for an expert Shopify designer to build an elegant and modern online store. You'll craft an experience that balances form and function in a minimalist fashion to create a truly modern, digital shopping environment. Key Features: - Inventory management system to ensure seamless product updates. - Customer review section to help build trust and influence purchase...with all key features of Shopify including inventory management, customer review, and live chat support. And because I require this project to be completed ASAP, you'll have a proven track record of delivering quality work under tight timelines. Punctuality, reliability, and high-quality output are essential. Indicate if you can provide these capabilities and let's build a top-performing eCom...

I need assistance on my eCommerce webshop where manual work in a web browser is essential. I'm looking for a well-organized and meticulous professional who can: - Provide detailed product descriptions - Conduct text edits for 75000+ products - Regularly compare our webshop with our reseller's site for any missing product details or updates This task involves handling a substantial volume of products and requires tremendous attention to detail. As for the timeline, there's no rush - my focus is on a job well-done. Given the meticulous nature of this task, an individual with previous eCommerce website experience or product management skills would be preferred. Please be prepared to provide work samples or verifiable references to assist me in making my decisio...

Ho un ecommerce (woocommerce) e degli agenti che dovrebbero vendere i prodotti dell'ecommerce. L'ecommerce ha un suo url, gli agenti hanno dei domini propri Esempio e per gli agenti ecc Io vorrei che quando un cliente di agente1 visita venga reindirizzato su ma veda: 1. URL nel browser 2. logo agente1 in header 3. contatti (email, indirizzo, telegono) di agente1 in footer Allego un esempio per spiegare meglio

Looking for 40 hours of Full Stack App Support. Will need to be able to take tasks from our app product manager. Technology Stack: - AWS - Azure - GCP - Typescript - Next JS - Graph QL - Postgres - MongoDB **Must be able to connect to a remote session to code and/or use GitHub Codespace. Task Types: - New features and functionality - Bug fixes and updates - UI / UX...from our app product manager. Technology Stack: - AWS - Azure - GCP - Typescript - Next JS - Graph QL - Postgres - MongoDB **Must be able to connect to a remote session to code and/or use GitHub Codespace. Task Types: - New features and functionality - Bug fixes and updates - UI / UX - API Connections - Load Optimization Project Types: - Social - Travel - Dating - Financial - Blockchain - Ecommerce - Auction -...

I am looking for a highly skilled Shopify expert who can automate my price adjusting process. Key Requirements: - Knowledge and experience in Shopify back-end is a must - Prior experience in automating processes on Shopify is required - Applicants must be proficient in data management, especially spreadsheets Job Role: - Design a system that links weekly updated product prices, from a specified spreadsheet, to my Shopify store - The automated pricing updates must be applied to all items in the store, therefore attention to detail is key If you have the expertise for such tasks, don't hesitate to place your bid. I am looking to start this project as soon as possible.

I'm in need of a skilled WordPress developer with a keen eye for design, and a well-rounded understanding of E-commerce businesses, particularly in the fashion industry. Key Tasks: - Developing an enticing and user-friendly WordPress eCommerce website specifically oriented towards fashion. - Incorporating relevant features such as a customized jewellery section, which is crucial for my business. Ideal Skills and Experience: - Proficiency in WordPress site development, with a concentration on E-commerce platforms. - Familiarity with the fashion industry, and the ability to intuitively grasp the dynamics of the fashion E-commerce landscape. - Experience in incorporating specific features, such as a dedicated and customized section for jewellery. - Strong e...

I am in need of a gifted graphic design freelancer to develop a compelling logo for my party named "Bliss". While the theme has not been fixed yet, I want the final product to be flexible...for "Bliss" Required Application Details: * As I didn't specify what information should be included in the application, I'd appreciate a comprehensive proposal from interested candidates. Ideally, this would include sample past works, relevant experience, and a brief perspective on my project. Color Preference: * No specific colors have been settled on yet, but potential options might include gold. As such, I invite you to incorporate any of these colors you feel would best bring the logo to life. Please, only apply if you have relevant experience, and include ex...

I am looking for an experienced web developer with access or skills in making ecommerce website (demo site ) in Shopify, Magento, WooCommerce or BigCommerce. Any demo will have a demo product in it. List which eCommerce you can set up.. Once you set up, I need it for 2-3 hours to upload my product/test. In next 15 days we will do this 2-3 times. I can not afford more that $50-60 for 3 servers total.

I am looking for a skilled web developer to create an ecommerce website using WordPress. Although I do not have a specific design in mind, I have some ideas that I would like to incorporate into the website. Additionally, I require additional features such as SEO, analytics, and social media integration. Ideal Skills and Experience: - Proficient in WordPress development - Experience in creating responsive and visually appealing websites - Knowledge of SEO best practices - Familiarity with analytics tools and integration - Ability to integrate social media platforms into the website

I need an Azure openAI specialist who's versed in Python to develop and fine tune a chatbot for my business. The chatbot should be capable of performing several functions - customer support, appointment scheduling, and eCommerce transactions. It should be able to engage users via both text and voice-based responses. Ideal skills for this job: - Proven experience in Python programming and Azure platform - Expertise in developing multi-functional chatbots - Strong knowledge in fine tuning openAI for precise chatbot responses - Proficiency in enabling text and voice-based user engagement in chatbots

I'm seeking a highly skilled developer who can formulate an open source A/B testing software designed exclusively for Shopify and WooCommerce stores. This tool should mirror the functionalities of software like Posthog or VWO with an added touch of personal...pivotal that the software can statistically analyze collected data and perform significance testing to identify winning variants. Customization Level: This work requires moderate customization. We'll need to alter colors and layouts matching our brand aesthetic. Skills and Experience: Ideal candidates should have extensive experience in software development, notably in developing tools for eCommerce platforms like Shopify and WooCommerce. Knowledge in A/B testing, statistical analysis, and UI/UX design will be pa...

I'm se...seeking someone experienced in coin design to create a collector's coin recognizing the maiden voyage of Cunard's new cruise ship. The coin should be made from gold and its design should highlight the significant event. Key elements the design should include are: - Depict Cunard's new cruise ship. It's name is called Queen Anne - Emphasize the maiden voyage - High attention to detail ensuring accuracy and quality The ideal freelancer for this job will have: - Experience in coin or currency design - Knowledge about Cunard cruise ships - Strength in realistic, detailed work - Proficiency in metallurgy or material arts relevant to gold. I'm looking forward to seeing a 3D design that truly encapsulates this luxury brand, this magnificent...

1. Need Monthly FULL ON-PAGE AND OFF-PAGE SEO for online ecommerce: www.mybudgetart.com.au. 2. Remove spam score. 3. Target Country Australia & NZ only.

I have a vast variety of sports goods that require listing on both Amazon and Flipkart. The pro...have a vast variety of sports goods that require listing on both Amazon and Flipkart. The product listing will involve more than 100 unique items. The right candidate for this job should not only be proficient in creating compelling product descriptions but also be knowledgeable in listings best practices to maximize visibility. Key Responsibilities: - Product Listing on Amazon and Flipkart - eCommerce software and Listing - Creating eye-catching product descriptions Ideal Skills and Experience: - Previous experience in e-commerce product listing - Strong knowledge of SEO concepts - Familiarity with sports goods market is an advantage - Stellar writing skills for engaging product de...

I'm looking for a skilled app developer who can create a mobile application for my startup. The app needs to be accessible on iOS and Android platforms. Main Purpose: The core purpose of the app is for e-commerce. Key Features: • Shopping Cart: App users should be able to add and manage products in a shopping cart. Ideal Candidate: You should have: • Profound experience in mobile app development, particularly across iOS and Android • A comprehensive understanding of e-commerce app functionality • Proficiency in creating seamless shopping cart integrations. Looking forward to your bids, and to bringing this project to life!

...developer to create a custom-built WordPress / Woo Commerce website for my new business selling women's sportswear, using quality plugins. I would like to discuss functional plug-ins and structure that will be used prior to the award. This site should be user-friendly, intuitive, and enthuse high-level interactivity, crisp and detailed design with design details. Ability to host high quality crisp photos & videos. Site should be extremely fast! Key Features: - Focus exclusively on gym sportswear and related products - Implemented chatbots and interactive menus to provide instant assistance and engaging user interaction - A precise, yet interactive, section dedicated completely to customer reviews and ratings on our products Ideal Skills: - Ecommerce website ...

I am looking to have a logo re-created, please see attached. Name: Prime Pillars Management Professional services company providing business consulting and investment services. MUST REMAIN BLACK/GOLD COLOUR THEME Look forward to seeing your entries. Thank you!

I want a logo for my US and Middle East Based eCommerce website I sell Quranic calligraphic wall art on my website Refrance website So i want a logo for my website Name "Quranic Pearls" I have added some images for reference

Hi Atta H., I noticed your profile and would like to offer you my project. We can discuss any details over chat.

...Consolidating vast amounts of text data, approximately 23,000 rows, 140 columns (CSV). - Cleaning up any discrepancies, repetitions, and inaccuracies, - Organizing the cleaned data into fields provided by me. - Deduplicate data. - Simplify some data to reduce the total number of permutations. e.g. "Dark earth green" and "Pine forest green" would become "Green". This data is from the scraping of an ecommerce store with physical products. The ideal candidate for this project will have strong experience with text data management and data cleaning in spreadsheets. Being detail-oriented would be crucial for spotting any discrepancies and making sure no data is duplicated or incorrectly entered. Ensure you have a strong command of Excel or analogous spr...

As a retailer intending to sell heavy-duty, UV resistant tarps to construction companies, I am in need of a robust business proposal. The strategy needs to enable selling both online and in physical retail stores. Here's what the winning freelancer must offer: * Experience in creating business proposals for retail products * A solid understanding of the construction market * Expertise in eCommerce and physical retail strategies * Suggestions for positioning and marketing these specific tarp features The proposal should influence construction companies to choose our tarps as they stand out due to their resilience and UV resistance. I am eager to start this project with a freelancer who truly comprehends the needs and preferences of this target audience.

I am looking for an experienced web developer to create two distinct but cohesive websites. The first phase involves the crea...website. - Understands the concept of visually striking yet straightforward design aesthetics to capture user attention and facilitate easy navigation. - Has ample experience with email marketing integration – allowing us to seamlessly collect visitor's details for future communications. - Can effectively infuse a bold and colorful theme into both websites. - Is familiar with eCommerce website construction, particularly using Shopify, and has a clear understanding of online store setup, inventory management, and payment gateway integration. Proficiency in responsive web design, SEO, and understanding consumer behavior online is ...

I am seeking a professional to create a GMC (Google Merchant Center) account on WooCommerce. Key Responsibilities: - The account will only be used to sell physical products initially. - Less than 50 products are needed to be listed on the account. Ideal Candidate: - Experience with WooCommerce and Google Merchant Center. - Proven track record of ...professional to create a GMC (Google Merchant Center) account on WooCommerce. Key Responsibilities: - The account will only be used to sell physical products initially. - Less than 50 products are needed to be listed on the account. Ideal Candidate: - Experience with WooCommerce and Google Merchant Center. - Proven track record of successfully launching e-commerce platforms. - Understanding eCommerce, specifically in physical produc...

I am looking for an experienced web developer with access or skills in making ecommerce website (demo) in Shopify, Magento, or WooCommerce for testing my SDK/ button. Show those sites/URLs you have access to with ecommerce tech it is on - if you have access to or can build one. Shopify, Magento, WooCommerce, etc. My plan B is having 3 people from Fiverr to help me in testing.. Each providing a site and 5 hours of dev/qa time. $55 is max I can spend

Hi, I need a plugin calculator that can be used for made to measure curtains, so the price is calculated according to the options selected etc. width/length/ single or pair curtain / curtains heading.

...éxito. Somos más que una agencia de eCommerce; somos tus socios en el viaje hacia el triunfo digital. Fundada con la visión de hacer que el comercio electrónico sea accesible, emocionante y, sobre todo, exitoso para todos, desde startups hasta marcas consolidadas. Nuestra filosofía se basa en la innovación, la creatividad y la atención meticulosa a los detalles. No solo construimos plataformas de comercio electrónico; creamos experiencias de compra cautivadoras que convierten a los visitantes en clientes leales. Con un enfoque centrado en el usuario y una profunda comprensión de las últimas tendencias en tecnología y diseño, garantizamos que cada proyecto sea único, memorable y efectivo. ...

As the one in charge of this project, I'm eagerly seeking an expert freelancer with a knack for Shopify. The main focus of this project is to extend the product range on our Shopify store with physica...store with physical goods. Key Responsibilities: - Update and upload new physical products to the Shopify store - Ensure all product information is accurate and enticing - Maintain the existing structure of the website whilst adding new products Skills & Experience: - Proven experience working on similar Shopify-centric projects - Exceptional attention to detail - Great understanding of eCommerce and online retail environments Please take note that there's no immediate need for specific Shopify integrations or plugins at this stage. The focus is strictly on expa...

...responsible to develop the Multivendor Ecommerce - Web based platform and Application Design with all the required documentation as a part of the contractual obligation. Contract Duration - As per the Scope of the Work (Preferred - 30-45 Days) Remuneration - (Fixed Project Cost) Experience Required: 7+ years of comprehensive experience in UI/UX development. Up-to-date knowledge of the latest developments, research tools, methodologies, technologies, and instruments. Previous experience in UI/UX Development of ecommerce marketplace is preferred. Qualification, Skills & Attributes: Bachelor’s or master's degree in UI/UX is preferred. Prior experience in executing similar projects is mandatory. Strong portfolio showcasing projects in the ...

I need a Twitter Banner for a funny new Meme Coin. The Aspect Ratio of the Image should be 3:1. The banner should feature a cartoon version of the image attached but remove all the trees and the Blue Sky and add a body to the image. The banner should be a poster featuring the Cartoon Meme Trump/Kim Jong Un character with a Nuclear Rocket taking off towards the moon and gold coins should be litred all over the floor and coming out of the nuclear rocket. I have attached some images for Ideas. Make it a very simple cartoon style but the character should be easily recognizable.

We are in need of a skilled Shopify website builder to create a unique and professional online store for our Specialty Running retail store. The ideal candidate should have experience in Shopify development and a deep understanding of e-commerce best practices. The main responsibilities include designing and implementing a user-friendly and visually appealing website, optimizing the user experience, integrating payment gateways, and ensuring seamless functionality. The chosen freelancer should also possess excellent communication skills and be able to collaborate effectively with our team. Relevant skills: - Shopify development - E-commerce best practices - Website design and implementation - Payment gateway integration - User experience optimization

I’m seeking an innovative, experienced jewellery designer with a knack for modern designs in Bangkok. Successful candidates should be skilled in creating fascinating jewellery pieces, specifically necklaces, rings, and bracelets. Mastery in working with varied materials such as gold, silver and gemstones is crucial. Ideal Skills and Experience: - Expertise in modern jewellery designing. - Proficient in crafting necklaces, rings, and bracelets. - Extensive familiarity with gold, silver and gemstone jewellery. - Located in Bangkok. Your creativity, innovation, and passion will add immense value to our brand and ensure we provide our customers with enchanting and distinctive modern designs. If you can translate your ingenuity into stunning, wearable art, we're lo...

Need to add a phone number and setup for a 24" W x18" Sign Maybe make size 29"x19" to have a bleed Gold Letters/Black Background