Balu D.

Adobe Marketo Certified Expert Email Marketing | Automation | CRM Throughout my endeavor so far, I was involved in managing a wide range of marketing activities for both B2B as well as B2C market. I am supporting global teams to help them executing their marketing strategies and lead generation tactics through marketing automation platforms. I have good exposure of email marketing, lead source tracking, lead life cycles, lead scoring models, sales, and marketing alignment. I am effective in meeting goals even when faced with difficult circumstances and I am passionate about providing service excellence. Among my strengths, I am disciplined, trained and smart working with a demonstrated ability to balance the competing needs of multiple tasks. Specialties: • Email Marketing program management • Marketing Automation • Marketo Optimization • Event Management • Integrate marketing and sales systems • Marketing Operations • Lead Management • Programs Optimization • Lead Scorning • Lead Nurturing • MS-Excel