Daria L.

Digital marketer since 2017. My main specialization is developing advertising campaigns for Google Ads and Facebook Ads, as well as their subsequent optimization. My experience includes setting up analytics (Google Analytics, Google Tag Manager) and data visualization using Looker Studio, enabling informed decision-making based on statistical data. I have worked in the markets of the USA, UK, Poland, Germany, Ukraine, Kazakhstan, and Russia. Over the past year, I worked as a digital marketing manager in a Polish company, managing projects in four languages (English, Polish, Ukrainian, Russian) for the entire European market. From 2020 to early 2022, I collaborated with the largest fireplace distributor throughout Russia, as well as with several other companies on a freelance basis. The collaboration ended due to military actions. In 2019, I managed Google Ads advertising for the largest Ukrainian bookstore network with 32 branches across Ukraine. In the same year, I also collaborated with Land Rover, Jaguar, and Volvo car dealers. In 2018, I generated quality leads for a company specializing in the production of metal doors in Kazakhstan through Google Ads and Yandex. It was a highly successful case as the company expanded to several new locations in Kazakhstan and entered the Uzbekistan market after a year of work. ? In my work, I use the following tools: Advertising platforms: Google Ads, Facebook (Meta), Yandex Direct, Bing Ads; Merchant Center; Analytics: Metrica; Google Analytics 4; Looker Studio (formerly Google Data Studio); Google Tag Manager; Merchant Center; Others: Serpstat; Semrush; SEMTools; Google Ads Editor; Direct Commander; Chat.openai; Excel; Google My Business; Video-photo editors: Canva; Photoshop;