Nupoor J.

• An MBA with more than 7.8 years’ experience in Market Research and Consulting practice • Recently started doing business intelligence projects from last one year and trying to get hands on experience on Power Bi tool • Started my professional career as a Research Associate in MarketsandMarkets and received the opportunity to work in cross domains for exceptional performance and track record • Design questionnaire and conduct primary research to understand consumer behavior and plan next step based on the collected data • Conduct various surveys and to design and understand the effectiveness of the marketing campaigns • Design market research for products from scratch from questionnaire development to the market trend analysis • Collaborate cross-functionally with B2C Marketing, sales teams, product marketers, product managers, and pricing and packaging strategists to proactively address competitive issues • Acquainted with skills required for primary and secondary research and familiar with various competitive intelligence databases such as Factiva, CB Insights, Hoovers, [login to view URL], Salesforce, SimilarWeb, and Hubspot • Data analysis through MS office (Excel, PPT), SPSS, and Power BI • Point of Contact for sales and marketing teams, to understand client requirements and proposal making • Brief product team on competitor technologies; marketing/PR teams about competitive messaging and positioning issues