Raghul S.

Experienced Managed Services Specialist with a demonstrated history of working in the marketing and advertising industry. Expertise in : Campaign Setup & Management Advertisement set up Monitoring &Optimization Trouble shooting & Reporting. Third-Party Vendors - MOAT;Integral Ad science;Double verify Nielsen;Comscore; Innovid; Sizemk...! Programmatic campaign setup; Analyzing product functionality and performance working with engineering Team to improve the product functionality; Closely Monitoring the pacing engine and bidding engine delivery and escalating unstable event to engineering Team. Controlling the Bid CPM to deliver the campaign very effectively within the allocated budget. Having good knowledge of Header bidding, Ascending and Descending bidding. Analyzing SSP supply and performance to utilize supply very effectively based on the client requirement. Knowledge of PMP deal setup and working with SSP partners to access premium inventory Maintaining Traffic Acquisition Cost by allocating Fixed/Floor/Revenue share publishers based on the campaign Ad CPM.