Shivani A.

Weber Shandwick is an award-winning global public relations and communications agency with offices in 81 countries. It is a part of the Interpublic Group which is one of the "big four" global advertising holding companies (the others being Omnicom, WPP and Publicis). I started my journey with Weber Shandwick as a Management Trainee and was promoted twice to Junior Account Executive and then to Account Executive. Key Responsibility Areas: - Communication Strategy and Content * Authored Press Releases to announce product launches, company strategies and movement in the management team which were sent out to the media * Authored Contributory Articles on behalf of the company spokespersons to establish their thought leadership which were published by the media * Prepared Plans, Monthly Reviews and Coverage Dossiers - Client servicing: * Serviced Lifestyle, Consumer and Technology brands like Zippo Manufacturing Company, Samsung Electronics, HSIL and QUEO. * Volunteered for Fashion Design Council of India (FDCI) - Media Engagement * Identified relevant media for client content distribution and built goodwill ambassadors for the clients - New Business Development * Created Research and Analysis report required to develop Communications Strategy Highlights - Managed to take 100% responsibility on clients within two months of joining - Appreciated by the seniors and clients alike for the work done on a brand which was previously an under-performer - Demonstrated time management skills by meeting deadlines almost 95% of the time - Appreciated by all the clients for time management as well as the quality of work - Executed a global (digital) campaign by Zippo with a Total Media Reach of 104.6 million - Appreciated for creativity in product placement ideas for Zippo (where lighters were featured regularly in wedding magazines) - Standardized documentation procedure for the meetings held