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I'm in need of a professional who is highly skilled in Excel for a project involving 4-color conditional formatting. The project will focus predominantly on numerical data. Here are the essentials: - Proficiency in Excel is crucial - Deep understanding of 4 color conditional formatting, specifically with numerical data - Experience with setting color-coding based on specific values I'm looking for an expert who can swiftly and accurately apply this formatting to a substantial amount of data. Thanks for considering bidding on this project.
...offered by our mortgage brokerage firm. - It should prominently display our contact information, making it easy for potential clients to reach out. - We also want to include any special promotions or deals we're currently offering. Target Audience: - Homebuyers: The design should appeal to individuals who are in the market for a new home. - Existing Customers: The flyer should also serve to nurture existing relationships, encouraging repeat business. - People with a Home Loan: Our flyer should attract homeowners looking to refinance or access additional services. Design Preferences: - The overall design of the flyer should be modern and sleek. - It should have a clean and professional look to reflect the credibility of our brokerage firm. Ideal skills and experienc...
I'm in need of a skilled CodeIgniter developer to assist in f...project is expected to last around 3 hours. Key Responsibilities: - Evaluate and address issues with existing APIs in CodeIgniter - Develop new APIs as necessary Ideal Candidate: - Proven experience working with CodeIgniter - Skilled in API development and troubleshooting - Proficient in identifying and solving technical issues - Strong communication and collaboration skills Please note that the specific APIs to be worked on and the systems they will be integrating with are yet to be defined. Your expertise in both API development and CodeIgniter will be crucial. My Budget - 1000 INR , I will share list of API in chat. Must be start work now and complete in 3 - 4 hrs maximum and there are API not more then 7 ...
I'm looking for a skilled animator to create an engaging 2D cartoon-style animated video. The primary objective of this animation is to raise awareness about the importance of proper component placement in the tire manufacturing industry. The video will illustrate a scenario where a mistake in component placement leads to a faulty tire, causing a fatal accident. Specific requirements include: - Developing a compelling storyboard that effectively communicates the safety message. - Creating visually appealing 2D cartoon-style animation that is engaging for automotive industry professionals. - Incorporating the manufacturing process of a tire, particularly highlighting the critical role of component placement. - Depicting the consequences of a manufacturing mistake - a car accide...
I run a digital management office that offers the following services: - Website design and development services - App design and development services - Brand book design and development services - UI/UX design services - Digital transformation consulting - Business management consulting in the digital space Our prices ar...development services - UI/UX design services - Digital transformation consulting - Business management consulting in the digital space Our prices are high, and considering that I am currently in a work crisis, I intend to take on projects from freelancing platforms while also defining new projects. All interested parties can express their interest and describe their services as a product with specific features. Note: All transactions will be conducted on this...
I'm in need of a membership portal that will store and display user profiles and membership levels. Key Requirements: - **Data Display**: User profiles should be displayed in a detailed view. - **Membership Levels Management**: I need the portal to support automatic upgrade/downgrade of membership levels. - **Analytics**: The membership portal should include analytics tracking to monitor membership trends and engagement. Ideal Skills: - Proficiency in backend development - Experience with data storage and retrieval - UX/UI Design skills for sophisticated data display - Knowledge of membership management systems - Understanding of analytics implementation in web applications Your involvement in this project would contribute significantly to my business's efficien...
I'm looking for a professional web designer to help fix the layout of our home page. Key Requirements: - Analyze and correct the layout: Currently, everything on the page has shifted to the left side, which is making the site appear unprofessional and out of place. - UI/UX expertise: Enhance user experience by ensuring the new layout remains user-friendly and intuitive. - Mobile Responsiveness: The design should work seamlessly across devices, with a focus on mobile responsiveness.
Project Description Objective: Conduct a detailed analysis of several 3D planner software platforms to compare their offerings and pricing structures. The goal is to provide a comprehensive, visually appealing summary that highlights key features, subscription plans, and costs associated with each software. Scope: Competitors: The platform...analisys to show that he is the best. To undertake this project, you'll need to be adept at researching and collating information, and be comfortable with understanding and comparing different software capabilities and prices. We prefer someone with a background in software evaluation or 3D planning software specifically, giving them an understanding of the requirements specific to the bathroom industry. Please bid accordingly.
I'm currently seeking a talented professional to reinvent my commercial workspace, focusing on a modern style. This project requires a designer who understands how to marry functionality with aesthetics in an office environment. Key requirements include: - Proven experience with commercial projects, preferably office spaces - An eye for modern design, nuanced understanding of the style's specific elements - Ability to maximize space utility without compromising on visual appeal Your primary role would include formulating a spatial layout, selecting appropriate furnishings, and recommending color schemes, decor, etc. Experience with eco-friendly and energy-efficient designs would be a plus. I am looking forward to transforming my workspace into a modern, functional offi...
I'm looking for a skilled web designer who can help with making some key optimizations to my landing page. The primary focus will be on improving the visual design. Key Requirements: - Optimize the visual design of the landing page to be modern and minimalist in style - Make use of a white and orange color scheme - Ensure that the optimization does not interfere with the current functionality of the page Ideal Skills and Experience: - Proven experience in web design and optimization, with a focus on landing pages - Strong understanding of modern and minimalist design principles - Proficiency in working with color schemes, particularly white and orange - Experience in optimizing landing pages for visual appeal without compromising functionality If you can provid...
I'm looking for a skilled React developer to assist with the development of a user-centric web app. The key features: 1. User login and authentication 2. In-app purchases **Platform:** This app will be solely for the web, so your expertise in React will be crucial. **Other Information:** The web app may potentially require third-party integrations in the future, so experience in implementing payment gateways or social media logins could be beneficial. However, there's no immediate need for this, so it's not mandatory. This project will require a developer with a good understanding of user experience and an eye for detail. You should be able to work closely with me to ensure the app meets the needs of the target audience. Your ability to bring stro...
...need a professional interior designer to 3d renders of a contemporary chalet. The task is urgent — I need it done ASAP. Requirements: - Expertise in contemporary interior design - Proficiency in photo editing software - A keen eye for detail - Ability to enhance the aesthetics of different areas like living room, kitchen, and bedroom, but more than that, to unify the look and feel of the entire home. - Make sure the materials match the chosen references for materials and the moodboard and material board - Deliver under tight timelines Your main focus will be to: - Enhance and bring out the best features of each area - Ensure the editing is consistent across all pictures - Suggest and apply modifications to achieve a cohesive contemporary look Please provide a portfolio ...
I'm in need of a professional freelancer seasoned in SMS marketing to help disseminate marketing messages to specific industries. Here's what the role involves: • Utilization of an SMS platform for message distribution • Development and dispatch of marketing-focused messages An ideal candidate should have extensive experience in the use of SMS as a communication channel and have a deep understanding of targeted marketing. Familiarity with industrial segmentation would be a significant advantage. Start your bid by explaining your experience in SMS marketing and targeted audience engagement.
I need a dedicated expert who can help me create a comprehensive and visually appealing poster for a university task. The subject of the poster is nursing and its goal is to educate nursing students about a specific healthcare topic. Key Requirements: - Extensive experience in creating academic content, preferably in the nursing or healthcare field. - Strong graphic design skills, with a portfolio of previous poster designs. - A clear understanding of how to communicate complex medical information in a student-friendly way. - Familiarity with university-level academic standards and the ability to present information in an engaging and concise manner. Your role will involve: - Collaborating with me to outline the key points and information that need to be included in the poster. - ...
I'm looking for a freelance web designer/developer to create a visually appealing landing page for my project. The landing page should be minimalistic, with a single large image as the focal point. Ideal skills and experience for this job include: - Proficiency in web design and development with a keen eye for aesthetics. - Experience in creating landing pages that convert.
...us/products/flask-apps/pixel-pro/. Please provide a quote for this job and an estimated timeline for completion. Objectives: We need a small application to facilitate user onboarding for our messaging bot. The dashboard will manage new user onboarding and offer basic administrative features. Dashboard Pages: • /signup • /signin • /forgot-password • /reset-password o Authentication logic with two roles: user and admin o Forget / Reset password logic required • /home o Accessible to logged-in users only o Displays bot updates and useful links o Updates data retrieved from the database • /profile o Accessible to logged-in users only o Contains a user profile data form o Displays database data upon form submission • /subs...
...designer to create a visually appealing and user-friendly website for my travel agency. The design should be modern and appealing to a wide audience with a love for travel. Key functionalities needed: - Flight and hotel booking: The site should offer a seamless experience for visitors to book their flights and accommodations. - Destination information and guides: The site should provide comprehensive information about various destinations, including attractions, culture, and local tips. - Testimonials and reviews: The website should allow for testimonials and reviews to be shared, helping to build trust with potential customers. Other important details: - Color scheme and branding: I'm open to suggestions on this aspect. As I do not have a specific color scheme or ...
I am looking for a Flutter expert who can assist me with two main tasks - adding Google SMS verification OTP into the app and ensuring it's uploaded correctly on Google Play. Key Points: - Error Fixing: The app is already developed but I need someone to address a specific error in the current app. - OTP Integration: The main goal is to incorporate Google's SMS verification OTP feature to validate the user's phone number for account activation. This feature is crucial for ensuring the app's security and user base. - Google Play Upload: Once the app is error-free and the OTP functionality is integrated, the expert will need to upload it to Google Play. I envision this to be a long-term project. After the initial development and launch, I'll require s...
I'm looking for a skilled animator to create an old style pencil animation gif for my upcoming wedding event. Key Requirements: - The animation should be in an old style pencil animation format. - The animation should be long, over 20 seconds. - It should include the couple's names, the wedding date and the wedding venue. Ideal Skills and Experience: - Proven ...format. - The animation should be long, over 20 seconds. - It should include the couple's names, the wedding date and the wedding venue. Ideal Skills and Experience: - Proven track record of creating animated gifs, especially in the pencil animation style. - Proficiency with relevant software and tools to create and edit such animations. - Attention to detail, as the animation needs to include specific inf...
I am looking for a freelancer who can help me automate my web search for bid opportunities (RFPs) for my telecom company. Currently, I rely on searching manually, but this process is time-consuming and not as efficient as I'd like. Key Project Requirements: - You will be responsible for setting up an automated search that looks for RFPs related to "fiber optic" or other telecom-specific keywords, which are due every May 2024 or similar queries. - This automated search needs to run every 2-3 weeks, ensuring that I stay up-to-date with new bid opportunities and future due dates. - You should have a deep understanding of web scraping and automation to accomplish this task. Additional Information: - I would like to receive notifications about new bid opportunities v...
I've noticed a burning smell coming from my electrical panel within the last 24 hours. Though it's less than 1 years old, I'm concerned about a possible malfunction and require immediate assistance. Key Points: - The issue is isolated to the electrical panel and doesn't seem to be affecting any appliances or areas of my home. - The panel is relatively new, which makes the situation even more puzzling. Ideal Skills and Experience: - Proven experience in electrical troubleshooting and panel repair - Immediate availability for an urgent issue - Knowledge of safety protocols for handling electrical systems - Strong communication skills and the ability to explain the problem and solution clearly.
I'm looking for a skilled wix web developer to create a booking page for an existing flight booking website using Wix. This project will involve the following modifacations: - Add a searchbar in homepage - Redirect to all flights page upon search - Book and pay directly using wix payment gateway.
I'm looking for an experienced web developer to bring my vision to life. - The website will be a company portfolio. - I have a specific design in mind that I need to be implemented. - The platform should be user-friendly and visually appealing. - I expect the developer to work closely with me to ensure the website meets my requirements. Ideal Skills: - Proficiency in wordpress website development - Strong understanding of web design - Collaboration and communication skills
I'm in need of a talented JavaScript developer to create a Chrome extension that has user authentication and productivity features. Key Functionalities: - User Authentication: Users should be able to create accounts and log in using credentials. Additionally, there should be a password reset functionality. - mainly related to productivity Ideal Skills: - Proficient in JavaScript, particularly in developing Chrome extensions - Prior experience in implementing user authentication systems - Familiarity with productivity tools and analytics - Strong communication skills to collaborate effectively on the project Please bid if you have a strong foundation in JavaScript and experience with creating similar Chrome extensions.
...developer to transfer 5 specific functions from my existing website to a new website. Functions are located here --> , , in the theme files. Video Blog Theme customization Key Functions for Transfer: - Pagination: Copy pagination from existing website to a new website. (in ) - Float Player: This function enhances the user experience by ensuring that the media player remains visible on the screen even while scrolling. (parts in + + ) - Generate Thumbnail: The ability to automatically generate thumbnails for posts, easing the process of content management. () - Edit Post Generate Thumbnail: This function allows users to make changes to their thumbnails easily. () Specific Requests: - The desktop
Please collect product information on cars that are equipped with the technology described in the [2. Technology Description] column below. ※Note Please do not collect information based only on the information listed in [1. Background] [3. Reference information] ([1] and [3] are for reference only) 【1 Background】 This technology pertains to a vehicle control system designed to enable specific operations on a vehicle. Traditionally, there has been a smart system utilizing electronically authenticated keys through wireless communication with the vehicle. However, a new method using sound authentication with a device worn on the user's ear has been proposed. While this device offers a novel way to authenticate with the vehicle, using standard communication protocols allows authen...
I'm in the process of planning a one-story modular home that will serve as a rental property. I've already secured the land and now require a BCIN designer to handle the design process. Key requirements and expectations: - Extensive knowledge of Ontario building code and CSA A277 - Experience in modular home design - Understanding of rental property design and functionality Your responsibilities will include: - Creating detailed plans and designs for the modular home - Ensuring all designs are compliant with the Ontario building code and CSA A277 - Focusing on the practicality and aesthetics of the design for a rental property Ideal candidates should have a proven track record in designing modular homes and meeting BCIN requirements. Your design should be ...
Seeking a skilled professional to generate a significant number of leads each month. And run a cold email outreach campaign and book meetings Key Goals: - Generate more than 500 leads monthly with specific focus on the venture capital industry. Key Information Required: - Collecting and providing contact information (name, email, phone) - Gaining insights into the company details (name, industry, size) - Understanding their investment preferences (investment amount, stage, sector) Ideal Skills and Experience: - Experience in lead generation, preferably in the venture capital sector - Proficiency in cold email outreach and obtaining the required lead information - Strong communication skills to effectively liaise with potential leads - Ability to maintain high-volume lead gene...
...looking for a skilled designer to create a dynamic 7-page digital brochure for my business. The main aim of the brochure is to showcase our range of products and services. I need to make this new brochure in likeness of my original brochure but change to the topic from heated driveways to concrete driveways. You can find everything you need regarding content, text, and images here: I won’t consider your company unless you say “ Colorado Springs Best Concrete Driveway. It should look just like the original heated driveway brochure but for concrete driveways. Key Requirements: - The brochure should be 7 pages in length, each page dedicated to different products and services. - The
I'm looking for an experienced reverse recruiter to help me find potential candidates possessing specific skills, for various positions. The ideal candidates should possess skills and qualifications such as: - Proficiency in programming languages - Experience in using design software - A background in sales Your responsibilities will include: - Identifying and sourcing suitable candidates - Engaging them and gauging their interest in potential opportunities - Presenting the most suitable candidates for my consideration Please provide examples of your past work in reverse recruitment, especially in the tech or design fields. Make sure to highlight the specific skills you were able to find in your past searches. I appreciate your help in this project.
Seeking an experienced WordPress expert to tailor my forum page according to specific requirements. Customization areas cover: - Layout and Design: I am interested in altering the font styles and sizes to reflect our brand's identity, along with a redesign of the overall page structure for enhanced user experience. - Functionality: Optimisation should involve upgrading the notification system to better alert users to updates and interactions. I also wish to include user profile customization, allowing individuals to personalize their own space within the forum. - User permissions: The project requires careful modification of user permissions, providing different access and contribution levels. Benefits from prior experience in for...
...atendimento instalado tenho que criar as paginas inicial e com menu tabela de preços, outros produtos e suporte etc exemplo de como eu quero as paginas https://www
...and English, with extensive experience in translation and document editing. **Responsibilities:** - Translate a variety of documents from English to Spanish and vice versa while maintaining the content, context, and style of the original material. - Convert PDF documents into editable Word formats, ensuring that the layout and formatting are preserved. - Edit and format Word documents to meet specific client requirements. - Ensure translated documents meet the quality standards and timelines set by clients. **Requirements:** - Must be a native speaker of Spanish with an excellent command of English. - Proven expertise in translation with a strong understanding of linguistic nuances between Spanish and English. - Proficient in converting PDF documents into editable Word formats....
I am currently seeking a talented graphic designer to create a unique and professional Icon-based logo for my contracting company. This logo should represent a construction design to reflect the nature of my business in the construction industry. Key Job Requirements: - Graphic Design experience - Proficient in modern logo design - Knowledge of corporate/industrial design aesthetic...will be able to design a logo that not only captures the company's identity and the type of business we are engaged with but also stands out from the crowd. The project will involve brainstorming creative ideas, designing the logo, and delivering the final product in various formats for different platform use. The business name is Emeigh General Contracting and my focus is on remodeling and general h...
I'm looking for a talented individual to virtually stage three rooms of my home. Key Requirements: - The style I'm aiming for is Bohemian. You should be familiar with this design style and be able to source appropriate furniture. - You'll be staging three different rooms so attention to detail is key. Ideal Skills: - Experience with home staging and/or interior design is preferred. - Proficiency with virtual staging software. - Previous work with Bohemian style is a big plus. This project will involve transforming photos of empty rooms into beautifully furnished Bohemian spaces. Your work will play a crucial role in helping me visualize the potential of my home.
I'm in need of a single screen Android application. The primary function of the app is for users to log in using their Facebook account. Upon successful authentication, the app should display the user's email address. Key requirements: - Single screen Android application...user's email address. Key requirements: - Single screen Android application - Facebook / Instagram / Google login integration - Display user's email address post-login Ideal freelancer for this project: - Proficient in Android development, particularly single screen applications - Experience with social media login integrations, specifically Facebook / IG / Google - Familiar with presenting user-specific information on Android applications - Excellent communication skills to clarify ...
I am in need of a dynamic landing page specifically designed to collect email addresses for my newsletter. It should feature a standout section with a text of 4-5 words accompanied by a countdown timer underneath, indicating the event date and time. No explicit event description or event location is required. The project calls for design and coding skills, with an ideal candidate having experience in creating visually engaging, conversion-optimized landing pages. The result should provide easy email signups and boost anticipation for my upcoming event. Your expertise in content placement and strategic UI/UX decision-making will be highly valuable.
I'm in need of a skilled web developer to create an impactful landing page. The main purpose of this page is to collect emails for an upcoming product launch. While the specific target audience is unclear, the page design should be versatile and appealing to a wide range of users. Skills and Experience: - Proven experience in creating successful landing pages - Knowledge of best practices for email collecting - Possess excellent design skills, as design and branding elements may be needed. Your responsibility will be: - Creating an engaging, effective landing page for email collection - Possibly aiding in design and branding decisions, dependent on discussion. Please provide examples of your previous work, specifically with landing pages and/or e...
I'm a student/recent graduate in Mechanical Engineering. I have a few general questions I'd need a competent and knowledgeable mechanical engineer to help me with. I will send you the questions and would require a very prompt response. I'm looking for someone who can assist me with open-ended mechanical engineering questions that mig...- Fluid mechanics - Any other relevant topics in mechanical engineering The ideal candidate should: - Be a Mechanical Engineering student or recent graduate. - Have a good grasp of general mechanical engineering concepts and theories. - Have excellent problem-solving skills. - Be able to engage in detailed discussions about mechanical engineering principles. Please note that this is not a specific project but more of a general que...
...assist with two major components of my crowdfunding campaign - devising a potent marketing strategy and managing our social media presence. This campaign intends to engage not just the general public and investors, but also supporters of a specific cause. Key responsibilities will include: - Developing a strategic and tailored marketing approach which resonates with our diverse target audience. - Deploying effective social media strategies to increase campaign visibility and traction. The ultimate goal of this campaign is to raise funds for a specific project. Hence, I'd appreciate an individual who has previously managed successful crowdfunding campaigns. Key skills required: - Experience in social media management - Strategic marketing background - Strong unders...
I am in need of a crowdfunding specialist to aid in the launch of a new product. The specialist will be responsible for forming an effective campaign strategy and managing donor communications. Producing engrossing promotional materials is also a crucial aspect of this task. The target audience is a mix of the general public and a specific niche market, thus requiring skills in widespread as well as targeted marketing techniques. Ideal candidate would have previous experience in launching product based crowdfunding campaigns, and superior ability for communication management.
...donation bins placed all around the lower mainland and in Calgary. The ideal candidate must have a minimum of 3 years of experience with either Sign Shop and/or Print Shop and Adobe Illustrator. Knowledge of how to use a Roland TrueVIS VG540 would be highly valued. This position is perfect for an individual looking for a part-time job that allows for a hybrid opportunity allowing you to design at home and print in the office outside of regular office hours. Responsibilities: Primary Responsibilities: • Provide an estimated time to complete graphic designs and illustrations. • Adapt existing illustrations. • Operating digital printer to produce high quality material. • Able to follow instructions to make sure all city by-laws and company standards are m...
...pages require comprehensive functionality and integration. Key Requirements: - User Registration and Login: I need a system that supports multiple user roles, including admin, user, and guest. - Database Integration: The pages need to be connected to a database for smooth data handling and storage. - Payment Gateway Integration: I am specifically looking to integrate crypto payments into the system. - Header and Footer Pages: Each page needs to have well-structured, reusable header and footer components for consistency. Ideal Experience: - Proficient in Laravel framework - Strong understanding of database management - Extensive experience in payment gateway integration - Previous work on multi-role user systems Please feel free to send me your p...
Interactive web browser app (mobile compatible) that does a simple questionnaire, based on 0. Home page where user is prompted to START. UI should be clean and feel open and creative. Shouldn't be much on the home page. Should be an area/page to show some instructions of the app. 1. Before the questionnaire there are some options to choose, e.g. language, version of Bible, sections of the Bible i.e. Pentateuch / History Books / Writings / Prophets / Old Testament / New Testament. The user doesn't have to choose these each time, just the first time, to be saved in browser. If they want to modify it in the subsequent questionnaires they take, they are able to do so as an option. 2. Then there is a simple 10 question questionnaire...
I'm seeking a skilled SEO professional who specialises in on-page SEO to improve my website's performance. The primary focus of your role will be on keyword research and analysis, title tag optimization, and meta description optimization. As the website is catering to a B2B audience, having experience in this domain will be advantageous. Ideal Skills and Experience: - Demonstrated expertise in on-page SEO - Deep knowledge of keyword research and analysis - Ability to optimize title tags and meta descriptions - Proven experience in enhancing B2B digital presence Although the key objectives haven't been specified, you should have a clear understanding of how on-page SEO can assist in raising organic search rankings, web traffic, and conversion rates. You...
Hi, We need a simple two page responsive website (main landing page and a contact form), using wordpress styled up with our colour and logo themes as per a mock up that was made in PowerPoint - The contents of the landing page needs to be as per the attached example (I will send through as PowerPoint and as poorly converted HTML with images) ... but we want a wordpress theme around it so it looks like a proper website and is responsive compared just loading a single image on a page. i.e. needs to have - Company Logo at the top - Colours/Styles blue as per the example template - Copyright bar at the bottom - head office contact info at the bottom - menu with two items at the top (home and contact form) - basic contact form with capatcha, and the compa...
I need a logo for my CRM software named Hourglass CGS. I'd like the logo to be minimalistic in style, primarily using the colors blue and green or the color combo of black and gold. Key Requirements: - Design a minimalistic logo - Incorporate an hou...primarily using the colors blue and green or the color combo of black and gold. Key Requirements: - Design a minimalistic logo - Incorporate an hourglass and gears into the design - Use a color palette of primarily blue and green - It should be usable as both a logo and an icon Ideal skills/experience: - Proven experience in logo design - Proficiency in minimalistic design - Ability to work with a specific color palette - Previous work with software logos is a plus Please include a link to your portfolio showcasing similar wor...
I'm in need of a proficient data scientist who can assist me in obtaining targeted gene expression data from the web-based database Culling specific gene expression characteristics, such as expression levels in different tissues and co-expression networks are the main focus. I require the downloaded data to be in CSV format. Ideal Skills: - Data extraction capabilities - Familiarity with gene expression databases - Proficient in handling large datasets - Ability to deliver data in CSV format
...young adults and middle-aged adults. Therefore, understanding the psychology and preferences of these demographics, and crafting content that resonates with them is crucial. The ideal freelancer for this project should be adept at: - Creating engaging, sales-oriented content on both Facebook and TikTok - Demonstrating a strong understanding of Facebook's ad platform - Proficient at targeting specific age demographics - Providing regular analysis and reports on the performance of the campaigns - Capable of adjusting the strategy based on the results to ensure the best possible ROI It's imperative that the selected freelancer can provide evidence of similar successful campaigns they have managed in the past. A proposal with a clear outline of strategy, expected outcomes...
