Gap Analysis - Market Research of a Saas Platform

Hello, We want market research specialist who can do a gap analysis for our Saas platform. The core problem : we are getting good web traffic but they are not converting. We have even some free services (ie request help) which are not used by users. We want to understand what customers are desiring that we are specifically not providing on the site. The person who we are looking for: 0. Understand how Saas platform works and how to market Saas platforms. 1. Review our website and service. [login to view URL] Ehstimate is an online marketplace that connects certified immigration specialists with visa and immigration seekers. 2. Conduct in-person and phone survey of friends and relatives who are willing to visit/migrate to Canada. We have a survey document which we can provide. 3. Do details market research and find out the gaps for conversion. 4. Provide extremely actionable suggestions which will resolve the gaps. It is very important. Please bid with a proposal after reviewing our website: [login to view URL] It should include how you will conduct the survey and gap analysis. What will be the sample size and procedure that you will follow? What are some of the possible gaps in the Saas platform you are observing before conducting the surveys? Please don't write a generic message. If you can't write a customized message, it's hard for us to believe that you can pull out a creative job.