hi, your approach is flawed. strategy couldn't be for 3 month. the strategy comes after your purpose and it can't be as straight as "i need sell'. everyone need sells, but one who understands the psychological journey of a customer through all the touch points, can turn the game in his favor.
online retailing has always been a game of managing micro conversions, and businesses have always been doing it wrong by chasing macro conversions, and blaming digital platform as under performer.
we do storified digital media marketing campaigns, and by saying that i mean we first design a core brand story that help you identify, and connect your selective audience emotionally, to stay engaged for longer.
you have negligible facebook presence, as well as 3000+ ppl on Instagram but check the engagement rate. that's where we are losing the game. 1600 people can't give you repeat business for your bespoke or higher ticket products.
for 3 months,
A. run brand visibility + transactional ad campaign simultaneously.
B. Measure, and allocate more funds to better performing channels either facebook ads or Instagram.
C. repeat A & B, and keep an eye of KPI (Engaged visitors, product exploration, wish lists additions and cart additions)
Try going complex or anything other than this, and you'll end up wasting your money, and time.
Best, Gaurav