Head of Digital Marketing -- eQOURSE

Interested candidates can send in their resume Somveer Tayal's LinkedIn Responsibilities: 1) Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising 2) Creating content for social media 3) Maintaining our social media presence across all digital channels 4) Manage and connect with leads on LinkedIn 5) Measuring and reporting on the performance of all digital marketing campaigns 6) Identify trends and insights, and optimize spend and performance based on the insights 7) Brainstorm new and creative growth strategies 8) Plan, execute, and measure experiments and conversion tests 9) Collaborate with internal teams to create landing pages and optimize user experience 10) Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 11) Instrument conversion points and optimize user funnels 12) Collaborate with agencies and other vendor partners Requirements: 1) Proven working experience in digital marketing 2) Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 3) Strong analytical skills and data-driven thinking 4) Up-to-date with the latest trends and best practices in online marketing and measurement 5) Should be available 6-8 hrs/day, 6 days a week Employment type: Full-time