Content Manager

Content Creator and Marketer Reporting to: Director The Content Writer’s responsibilities include evaluating analytics to adjust content as needed, able to follow editorial guidelines when creating content. He/She is able to contribute to the development of strategies that will increase audience engagement. Responsibilities: - Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales and videos - Build and manage an editorial calendar; coordinate with other content crafters to ensure standards - Measure the impact and perform analysis to improve KPIs. - Include and optimize all content for SEO - Strategize on how to turn website traffic into leads and buyers, increase website traffic, maximize repurposing of the content - Review and implement process changes to drive operational excellence - Other duties as assigned Requirements: - Bachelor’s degree in Communications, Marketing, English, Journalism, or related field - Tech-savvy with the ability to make complex technical matters easy-to-understand even for non-technical people - Strong attention to detail and ability to multi-task projects and deliverables - Proven experience working under pressure to deliver high-quality output in a short span of time - A portfolio of published articles - Excellent writing and editing skills - Ability to work in a fast-paced environment - Ability to handle multiple projects concurrently - Effective communication skills - Proficient in all Microsoft Office and G-Suites applications - Profiency in Chinese (Mandarin) is required