Experience, experience, experience.
Writing effective ‘above the fold’ content for over 20 years.
This semi-retired, Canadian expat, has a wealth of writing & home handyman experience.
DIY. I built a garden, a tool shed, patio deck, remodeled garage, laundry room, laid 'ash' hardwood floors, built 2 oak fireplace mantels and added a fishpond to one of my homes.
Garden wise, I've always had nice gardens. Currently, I grow orchids, bougainvillea, roses, Cala lilies, Hibiscus, and even have a money tree. I know the difference between a shovel and a spade.
Home decorating. I worked in the Hollywood movie business as an assistant set decorator. Part of that job was shopping for, and acquiring set pieces for rental or purchase.
Writing/research. See my 18 portfolio samples for range and style.
Thumbnails 1,2, & 3 are Travel articles, 4,5,6 & 7 movie making/scriptwriting samples, 8 & 9 Explainer Video scripts, 10 & 11 advertorials, # 12 Newsletter, 13 & 14 blog intros, E-books #’s 15 & 16, # 17 Branding & 18 Corporate Testimonials.
With a background in North American TV commercials, advertising/art direction, 250- 30" price and item spots for a National US retailer, websites, travel articles & Explainer Videos, I craft words that matter and get results like this.
"We have a turnover of 15 million USD... we think that a 20% increase in sales is due to your writing ability." I have more.
1+ article a week x 33 weeks of documented, researched, valuable reader content.