Web Research and Data Transcription to Create a Craftsman (CM) Recruiting Call List and Tracking List

Craftsman Recruiting -- Web Research Project Description Project Title: Web Research and Data Capture for Craftsman Recruiting Initiative Prefer US-based Freelancers familiar with web data sources referenced, here. Context: • Fast growing home improvement franchise • Geographic Territory o Territory name: Sugar Land, Texas (located ~17 miles SW of Houston City Center) o Includes the following Zip Codes: • Building a target recruit tracking list for a regular independent contractor craftsman (CM) recruiting campaign • List to be developed and used initially in telephone screening Provided to the Research Analyst • Blank data capture Excel template • Example completed Excel data sheet Parameters • Overall quantity of CM identified in the list – 150 CM • Targets o Size/scale  Priority – Individuals (vs large businesses, heavily invested in internet and social media marketing)  Secondary – Very small, family-owned businesses (max 5 people) o Location:  Residence or office location within the Franchisee territory • Individuals or businesses with an apparent residence, base or office location within the territory, as defined by the following Zip Codes (Required, if apparent in the individual or company posting) or in any of the related cities or communities o Territory Zip Codes: 77042, 77072, 77082, 77083, 77099, 77477, 77478, 77479, 77498 o Territory Cities or Communities: Sugar Land, Missouri City, Stafford, Note: This location refers to the residence, home base or office location, NOT service location. Service location may be outside the territory. o Relevant advertised craft/competency descriptors (in priority order) 1. Handyman 2. Remodeler/Remodeling 3. Carpenter/carpentry 4. Electrician/electrical 5. Painter/painting 6. Flooring 7. Tiler/Tile 8. Drywaller/Drywall o Priority targets (i.e., to comprise at least 60%/90 of CM listed) – described as “handyman” and/or advertising 3 or more crafts/competencies from the target list o Secondary targets (i.e., to comprise at least 20%/30 of CM listed) – “specialists” advertise only 1 or 2 of the target crafts/competencies o Experienced – More than 2 years in business o Highly-rated service quality/customer satisfaction, where available  Minimum 4.5 to 5 stars on the typical 5-star rating system  More than 90% customer satisfaction o Licensed, where indicated (e.g., plumber/plumbing, electrician/electrical) o Full complement of craft-required tools and equipment o Smart phone o Professional appearance (e.g., if photo provided) • Excluding factors – Do NOT include individuals or businesses t o Any explicit/available indications in their ad, posting, or website that the individual/business  Has a service quality/customer satisfaction rating less that minimum criteria (above)  Has been in business less than 2 years in business  Doesn’t have • Own tools • Own truck or van • Driver license • Licenses  Resides/is based outside the territory, as indicated by the above Zip Codes o Businesses that are  Heavily invested in internet marketing, as indicated by • Paid Google advertisement (e.g., top-of-list or paid pay-per-click (PPC) ranking by internet search engines)  Heavily invested in facilities or fleet equipment  Targeting large construction and rehabilitation projects Priority internet sources: • Google • Angie’s List • Yellow pages • Home Advisor • Yelp • Thumbtack • Other similar Pricing and work effort estimating guidance: • A test project indicates that this project is can take 3-5 hours • If this project is successful, a similar project will be requested every 1-2 months • Pricing is requested on a fixed-price basis • Completion is required within 2 days of bid acceptance