Set up Google Adwords STAG Search Campaign and do PPC Keyword Research

Hi there, I am assisting a friend in getting a PPC campaign set up for his site [login to view URL] The market is google search on [login to view URL] (only ). We are only targeting the Irish Market which has about 5M people. His main online competitors in this market are. 1. [login to view URL] with monthly organic Traffic of 17K 2. [login to view URL] with monthly organic traffic of 12K 3. [login to view URL] with monthly organic Traffic of 17k Ideally, I want to find one person to do the PPC keyword Research. Set up the Campaign using STAG architecture and create the adds. If you use [login to view URL], you can see the adds of the competitors and use these for inspiration. The site is well constructed with Four main categories, each of which has around 15 subcategories. The Skags will target each of the subcategories and the main categories. Each category and subcategory will have its own Ad and Keywords. These ads could of course be duplicated and just contain the keywords in the difference. In addition, I will need ongoing assistance with the site on a monthly basis. Your quote should be broken into two sections. 1) set up and 2) monthly maintenance. [login to view URL] is easily navigable and well categorised so there is no reason to do it any other way than outlined above. For instance, if a customer was looking for say sex dolls he would be brought directly to URL for sex dolls [login to view URL] Perhaps the tool you are using allows you to do see the ads of competitors but if not, you can get 1 14 day free trial of [login to view URL] here [login to view URL] On the keyword analysis, there is a difference between a keyword analysis for a PPC AdWords campaign than there is for an Organic search campaign as the AdWords must have commercial content and not be wasting money. On a first month review, it should be possible to pull out the non performers that are wasting Kind Regards, Morgan