I am a full-stack marketer with 12 years of experience in Bing/Yandex/Yahoo PPC - Microsoft Advertising, Native Ads.
I will set up dynamic and search campaigns for you, and optimize them with automated rules, bid adjustments, conversion tracking etc for max ROAS. I can also handle long-term BIng/Yahoo ads management continually optimizing the campaign the increase performance and ROI, provide detailed data visualization and analytics.
KPIs (Key Performance Indicators):
Leads Generated: Track the number of leads generated through various marketing channels.
Sign-ups: Measure the number of users who signed up for the online courses.
Cost-per-Lead (CPL): Calculate the average cost incurred to acquire one lead.
Conversion Rate: Monitor the percentage of leads who converted into paying customers.
Return on Ad Spend (ROAS): Evaluate the revenue generated compared to the ad spend invested.
Weekly Deliverables:
Performance Reports: Provide detailed reports on key metrics such as leads generated, sign-ups,
conversion rates, and cost-per-lead for each marketing channel.
Ad Copy and Creative Updates: Share updated ad copies, creatives, and A/B testing results to
optimize campaign performance.
Strategy Recommendations: Provide insights and recommendations for refining targeting,
keywords, and ad placement to improve results.
Budget Analysis: Review the budget allocation and provide recommendations for adjusting the
budget based on the performance of each channel.