Google Ads - Campaign Analysis and Plan (leading to Campaign Management)

Hi. I'm looking for a Google Search Ads expert who can come up with a plan that I can present to my client. The person who is chosen for this, will then be selected to run the advertising for a minimum of three months from next month. PLEASE NOTE: This quote should be for the setup - in the comments please let me know how much you would charge to run this campaign. My client is an electrician, and we are potentially wanting to focus on two areas: 1. Split system air conditioner installations 2. Installing underground power and data Depending on the likelihood of success with those, we were also considering: 1. Residential/domestic and commercial maintenance and breakdowns (i.e. replacing/installing fans/lights/power points in existing homes) The areas my client services are: • Ipswich • Springfield • Lockyer Valley • West Brisbane. His main competition include: Fallon Solutions ([login to view URL]) TriDan Electrical ([login to view URL]) Strybos & Sons Electrical ([login to view URL]) EJ Electrical and Communications ([login to view URL]) Chalk Electrical ([login to view URL]) We want someone to come up with a plan to run Google Search Ads (initially $500 a month) that will be successful in one (or two at the most) of the focus areas. The ads will obviously need to undergo testing in that first month to see what's working and what can be improved for the following months. Reporting will need to be provided at the end of the month on the success of the advertising once it is running. Initially, we're looking to see if there's opportunities to advertise where the competition might not be as successful, looking at keywords that will be targeted, ideas for headlines etc to be used, negative keywords to consider etc. Essentially, we want to be able to tell our client the plan for running his ads, why we think it will work, and to get started next month.