I have 10+ years of experience in End to End customer lifecycle management and PnL management including performance marketing, brand marketing, customer retention, growth and analytics, website & revenue management.
I've set up, maintained and optimized local SEO from scratch for a brand with 600+ stores leading to 40% growth in store footfalls.
Currrently working as Head of Marketing and am responsible for and end-to-end marketing with a team of 6 reporting to me. The responsibilities include Brand marketing, performance marketing, Customer retention, discounting, logistics, ecomm platform and website management.
I have previously worked in top D2C companies like Wakefit, Lenskart, Licious and more with annual performance budgets of $100K-5M and brand marketing budgets of $100K-500K Annually on DV360, YT and OTTs.
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