Branding and communications strategy for a new brand

Devise branding and communications strategy for a new brand to be launched in Dubai market. The brand can be a product or a service. It can be a commercial brand, a charity or public service. The choice of brand, product/service category is yours. Obviously original ideas and not simply go over what an existing brand is already doing. Most importantly, it must be original and realistic. The name cannot be registered or in existence in any country. You have to include the following points: -The Brand: the rationale behind the branding concept including the name; brand history/background; marketing research. -Brand characteristics & positioning: brand characteristics concepts and their association with target audience. -Brand Symbolism: the socio-cultural meaning of the brand in relation to the brand image; semiotics. -IMC: a justification of why you feel that the advertisement you design will achieve a marketing advantage for the brand. -Marketing communications strategy: strategic planning; the brand strategies issues; brand equity. -Use of current communications and/or branding framework(s) to justify your brand e.g., digital media etc.