Create ''huver'' Ad for current website and link to video and pitch letter

I need to create a "houver ad" on my current website homepage with space for people to enter their email address.? This email address will be sent to my company email from which I will then send them a link to a preview of my workout DVD and a pitch letter regarding the DVD. I need to create the "houver ad".? The page to which the link will go to with the video preview and link this page to my shopping cart if they decide to "buy now".