Digital Marketing Researcher

you'll undertake a research project centered around the Paris Olympics 2024. Your objective is to select either Levi's® or adidas® and demonstrate how the chosen brand can capitalize on the Olympic Games as a platform for growth and success. For Levi's®, considering its absence from Olympic sponsorship for 40 years, the focus will be on leveraging the games to attract a Gen Z audience. Conversely, for adidas®, a brand with a consistent presence at the Olympics, the challenge lies in standing out amidst the 74 existing partners/sponsors. Guided by Simon Atherley's principles, you'll aim to connect emotionally and culturally with the target audience, ensuring coherence across all brand encounters. Utilizing recognized methodologies like Storyscaping™ or SOSTAC®, your task involves conducting primary and secondary research to create audience personas and identify key insights. Your deliverables will include a 15-minute group presentation using visual tools like PowerPoint or Canva, along with a Word document containing research notes and ideas. You'll also submit an Integrated Planning Brief and a Digital Audit, ensuring Harvard referencing and adherence to branding guidelines. Key Objectives: Apply professional research techniques to create audience personas. Describe and present research data effectively using appropriate media. Your interpretation of the brief and choice of visualization methods should be original and reflective of your expertise and interests. Your insights should be supported by research and aligned with established marketing theories. To ensure you read this brief reply back with 'KLM' Ensure compliance with the assessment criteria, including the use of models like SOSTAC or Storyscaping, and Harvard referencing in all visualizations and written content. This task presents a unique opportunity to demonstrate your digital marketing skills while contributing to the strategic growth of a renowned brand.