Update affiliate site & help with conversion

The site that I need updated and optimised is an affiliate site in the dog training market. It addresses the problem of dog aggression and the content is built mainly around that topic. The site has been neglected for a very long time and I would like an expert to review seo and content and let me know how I can make it profitable. I will also need that expert to implement changes, test affiliate links and add a number of private label articles that I have not used yet and would like to incorporate in the site. I have no email lists or campaigns running. I have already a blog in place but there is no content in it. The coder will have to scan the site and identify all its weak spots. He needs to be savvy with seo, content rewriting and traffic generation/customer conversion.