Creative photography agency needed for lifestyle images and storyboard
$1500-3000 USD
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$1500-3000 USD
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Brief for lifestyle images
We are starting a new ecommerce brand that will sell running socks and sport socks
The name of the brand is Penguin Dojo
We are looking for a creative agency that will handle the lifestyle photoshooting
The target audience will pe professional people who have neglected their health because they were building their career.
They will be pragmatic, peace loving people who don't like confronting and aggressive people or brands.
They will be around 30-45 years old, highly educated and dedicated to hard work.
They will want to do some sport, but will not like to get into professional level sports. This is why they will not gravitate toward profesional sports brands.
These people will want to start doing sports in order to get in shape and will want to do that with as little inconvenience as possible.
To make their startup sports life as comfortable as possible, they will want to use equipment that is high quality and built for comfort rather than performance
They will not appreciate agressive and in-your-face butch personal trainers or gym trainers. They will want to have a brand that understands them, that appreciates their effort, and supports them with comfortable equipment
The idea behind Penguin Dojo is that we as a brand will offer top quality sports equipment built for comfort.
The brand is a combination of Creative and Innocent archetype.
There is a significant amount of playfulness and fun. The seriousness of the brand goes in the quality of the product, but we will be a brand that doesn't take stuff too seriously
We know good socks, but we don't pretend to be Louis Vuiton. Its socks, they're meant for fun, and we are playful
these folks will be in love with their childhood period, back in the 80es
Also, if this helps, these are people that will prefer to drive an old Lancia rather than an old Golf. Because they're not really interested in a "majority vote" but prefer style and uniqueness
Reference for brands we love their photoshoots are:
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We are looking for someone who is creative, thinks out of the box and knows how to create and write the right photoshoot scenanarios, choose the right models for the job (not necessarily good looking models in our case, etc…)
Thank you
Good day. I have read and fully comprehend the task at hand as well as some of the brands associated to the liking of Penguin Dojo. My team and I are professional and concise photographers and editors, and recently adventuring in videography.
I have no doubts that a collaboration between us will prove to be one for the moments. Feel free to contact me to view some of my work or hear/see some of the ideas I have that match the mission of Penguin Dojo.