Sales funnel for authorspráce

Přidejte se k nám do společnosti Optimis Agency! Hledáme dynamického a výsledkově orientovaného jednotlivce na pozici obchodního zástupce, který bude mít za úkol rozšiřovat naše portfolio klientů prostřednictvím aktivní akvizice nových obchodních příležitostí. O nás: Jsme mladá a perspektivní marketingová agentura s dvouletou historií na trhu. Zaměřujeme se na výkonnostní, obsahový a brandový marketing. Naši osmičlennou tým tvoří zkušení marketingoví experti, kteří využívají moderní technologie pro zvýšení efekti...

Dobrý den, potřebuji vytvořit sales funnel na digitální produkt a mojí online službu. Potřebuji doporučit SW na kterém to poběží a následně na něm vytvořit web z jejich templatu a vytvořit prezentaci a cesty.

rozesílaní pozvánek a emailu prostřednictvím sales navigator

Prace s LinkedIn sales navigator - kontaktovani nových leadů

...Are you reliable, goal-oriented, and do you speak the national language perfektly? Do you have a driver license, are flexible in time and have some experience with promotion, sales or marketing? If so, you are the perfect match for this position! We are a young, innovative start-up company from Germany and will soon rank among the leading providers in the market for smoking accessories. You will showcasing our freshest products with the goal to gain new customers and partners. Send us your curriculume vitae and a recent photo, introduce yourself in a short video application and tell us why you are the right choice for this exciting career opportunity! You can contact us in the following languages: English, German, Russian. It is not important that you have a ...

...týmu hledáme kolegu, který má zkušeností a chuť podílet se na konzultačních, vývojových a servisních projektech. Hlavní pracovní náplň: Poskytování konzultací v oblasti SalesForce Návrhy a vývoj nových řešení Technická podpora a rozvoj současných implementací (50%) Údržba dokumentace Vaše znalosti a dovednosti: Praxe v oblasti vývoje nebo implementace Salesforce aplikací Znalost Salesforce Sales & Service Cloud Zkušenosti s administrací a vývojem na SF platformě (Apex, Visualforce, Lightning) Základní znalosti technologií REST/SOA...

Jsem z HR agentury Human Search, s.r.o., jsme zaměřeni na recruitment v oblasti sales, marketingu, a IT. Požadujeme zkušeného Frellancera s personalistikou naresearching v oblasti IT.

We are looking for an experienced web designer and graphic artist who is able to make a website that would differentiate us from our boring competition. We would like a website that will have a proper wow effect for anyone who looks at it. We are not looking for any dozen websites, of which there are many on the Internet. We operate in the field of Automotive and therefore the website should have a professional and technically appealing design with a dose of various animations and interactions for users. You can find comments on individual websites in the attachment Further work would concern the graphic design of various advertising and sales materials. Sites we like: Thanks and have a nice day David Hujer Hledáme zkušeného w...

Hledáme digitálního designera, který nám pomůže krátkodobě vykrýt výpadek kapacit. Očekávaná vytíženost je 20 hodin po dobu 3 měsíců. Scope práce je zejména: -> Produkce sales one pagerů a sales decků na základě textových podkladů -> Grafická úprava článků na blog -> Grafická úprava success stories

Hledáme kandidáta, který by chtěl stát části naší společnosti v rolí správce prodeje. Naše společnost se specializuje na výrobě a prodeje italských vín různých cenových kategorii a typů. Cílové klienti jsou v sektoru jak on-trade tak i off-trade na různých úrovních, a též v soukromém sektoru. Práce na dohodu, možnost růstu.

Poradit mi s internetovým marketingem Potřebujeme pomoct s prezentací dvou různých firem (taneční studio, realitní kancelář) na internetu - Facebook, YouTube, Google, Instagram, Seznam atd. Chceme to mít skvělé a hledáme nadšeného parťáka:) Těšíme se na spolupráci!

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*PLEASE READ THE GOOGLE DOCK BELOW CAREFULLY AND CONTACT US FIRST IF YOU HAVE QUESTIONS* Details of our current project STACK can be seen here -> PRIORITY IS TO HAVE A DEVELOPER ON OUR TEAM (LONG TERM) THAT CAN FOR NOW ALSO WORK WEEKENDS AS WE HAVE SEVERAL EMERGENCIES TO FINISH URGENTLY. We will start with 5-10 small task in and then go to some smaller .NET tasks all with 1 day sprints for you to become familiar with the software and then our main goal will be to integrate another B2B API for our MVNO. Initially we need part of the hours to be worked in the first weeks from 8:00PM- 2:00am UTC -3 (Brazil Time) later you can work on your time zone. If you are awarded the task we expect you to accept IMMEDIATELY and if the project is not accepted immediatly we

I'm seeking a Business Development Representative to expand our presence in the Venezuelan auto industry. As a part of our team, you will be responsible for both B2B and B2C sales, with considerable focus on the former. Key Requirements: - A bachelor's degree, ideally in a relevant field such as Business or International Relations. - Fluency in both English and Spanish. - Previous experience in sales, particularly in the automotive industry, is a plus but not mandatory. Your primary responsibilities will include: - Developing and implementing strategic sales plans to expand our market in Venezuela, targeting both business and consumer segments. - Building and maintaining strong relationships with potential clients. - Representing our interests in a ...

I'm in need of an experienced WordPress developer for customizing my WooCommerce plugin. I'm looking to add some specific features to it, which are as follows: - **Product Variations**: The plugin needs to support dropdown options, radio buttons, and color swatches for different products. - **Dynamic Pricing**: I require the implementation of quantity-based discounts, tiered pricing, and special pricing for specific user roles. This is crucial to cater to different customer segments and create a dynamic pricing structure that can help in boosting sales and customer retention. If you're proficient in WordPress development, particularly in customizing WooCommerce plugins, and have a solid understanding of e-commerce and pricing strategies, I'...

...can help generate leads within the technology sector (Recruitment Agency) and set appointments with potential clients. The ideal candidate for this project should have: - Proven experience in telemarketing and cold calling, especially within the tech industry - Ability to identify and target the right decision-makers - Expertise in generating high-quality leads with detailed business needs - Strong appointment setting skills - Excellent communication and negotiation abilities The primary goal of this project is to set appointments with potential clients, so you should be comfortable with pitching our services and guiding leads through the sales funnel. Please ensure you're able to compile detailed lead information, including business needs, to help us tailor ...

...Design Agency looking for a driven, commission-only sales superstar to join our ranks. In this role, you'll be responsible for: Prospecting and Cold Calling: You'll identify potential clients who need a website refresh or a brand new online presence. Be prepared to make a positive first impression and build rapport over the phone. Understanding Client Needs: You'll have a knack for uncovering a client's vision and translating that into actionable website goals. Selling Solutions: You'll present our web design packages with confidence, highlighting the value we bring to their business. Closing the Deal: You'll guide clients through the sales process, securing their commitment to a website project. We offer: Uncapped Earni...

I need a professional to handle incoming calls from potential real estate buyers. - Your role is performing cust...service and collecting information about their buying preferences. - The ideal candidate will answer less than 10 calls per day as needed for 8 hours. 5 days per week - some days will be less than 5 calls - You will need to collect the following from each call: - Buyer's contact details. - Property preferences: type, location, budget. - Timeline for their purchase. - Specific property types my buyers are interested in are: - Residential Homes. - Apartments/Condos. This position requires excellent communication skills, a good telephone manner, and the ability to understand and collate key information. Experience in real estate or sal...

I am in need of an expert in market research who can gather valuable data from large corporations in the manufacturing sector. I'm hoping...products more effectively. The desired information includes but is not limited to: - What kind of products are in demand? - What are the usual purchasing processes? - Key decision-makers in the purchasing process - Any unique preferences or requirements for products like mine? The freelancer should have: - Experience in market research in the manufacturing sector - Proven track record of working with large corporations - strong networking and communication skills - End-to-end experience in gathering and presenting data that leads to effective sales. Please provide examples of your previous work and explain how you intend to ga...

As a social media manager, I'm on the lookout for a skilled social media specialist who can create captivating real-life videos and photo posts for my Facebook, TikTok, and Instagram accounts with the content I provide. Here's what I am seeking: - Creation of real-life promotional videos and photo posts, making my platforms appealing and irresistible to prospective customers. - Maximizing my social media engagement – increasing followers, comments, shares, and the overall reach. - Having a keen eye for details that will ensure my brand stands out in the highly competitive online space. - Strategizing and implementing posts that are in line with the objective of sales increase. Desirable skills and experience: - Proven experience in social...

I need immediate assistance with TallyPrime for accounting entries and reconciliation. - Tasks include Sales and Purchase entries and Bank reconciliation specifically. - The completion time is critical as I need the project ready ASAP. Ideal applicants should have: - Proficiency using TallyPrime. - Strong experience with accounting and reconciliation. - Ability to work fast and efficiently. Please provide a brief overview of your relevant experience when applying.

As a professional aiming for a senior-level sales role in the fashion, tech, luxury, and hospitality industries, my LinkedIn profile requires a strategic overhaul. At present, it's unfocused and not optimized to attract recruiters. I'm looking for a skilled freelancer with expertise in LinkedIn optimization, particularly in the sales and these industries. Key requirements and tasks: - Conduct a thorough analysis of my current LinkedIn profile - Optimize the content and layout of the profile to align with my target industries - Enhance the profile to appeal to recruiters in these industries Ideal skills and experience for this job include: - Proven track record in LinkedIn profile optimization, especially for sales positions - In...

...explore potential business opportunities for our ceramic tiles in the United States. The primary focus of this project is to establish retail partnerships in commercial sectors. Key Responsibilities: - Research and identify potential strategic business partners within the commercial sector in the US - Initiate and maintain communication with prospective partners - Negotiate and establish retail partnerships for our ceramic tiles Ideal Candidate: - Previous experience in B2B sales or business development, preferably within the tile industry - Strong understanding of the US commercial sector - Excellent communication and negotiation skills - Proven track record in establishing successful retail partnerships This project offers a fantastic opportunity for the...

I need an experienced video editor to regularly produce high-quality and engaging video content for my social media channels, including LinkedIn, Online courses, website and Only Fans (If you are not comfortable with male nudity or medical procedures, this is not for you) We have multiple businesses and multiple channels: - One is a day spa - One is an injectables clinic - One is a penis Enlargement Medical Clinic - We will provide: Footage - Broken down in Dropbox folders Guidelines - As per Australian medical guidelines Ideas - List of ongoing topic ideas - Video Editing Needs: I require advanced video editing services, focusing on tasks like color correction and incorporating some special effects. Slight background music and some subtitles. - Timeline: The work will ...

...computer electronic parts, primarily resistors and motherboards. The aim of the project is to boost sales, attract new customers, and enhance the overall user experience of my website. Key Responsibilities: - Develop targeted marketing and sales strategies to reach manufacturers, retailers, and hobbyists. - Enhance the user experience of the website to make it more engaging and user-friendly. - Implement strategies that increase sales and expand the customer base. Ideal Experience: - Proven track record in sales and marketing, preferably within the electronics industry. - Experience in e-commerce and website optimization. - Familiarity with the industrial computer sector would be a plus. I am looking for a dedicated professional who can take ownersh...

I am looking for a professional who can help me sell computer motherboards and other related equipment to IT departments in various businesses. The ideal candidate should have: - Prior experience in B2B sales, particularly in the tech industry - A network or the ability to establish contacts with IT departments - Familiarity with the industrial electronics market, including both new and used equipment - Good communication and negotiation skills - A proactive and results-driven approach to generating leads and closing deals Your primary responsibilities will include: - Identifying potential clients in the IT departments of businesses - Pitching our range of computer components, particularly motherboards - Negotiating deals and ultimately closing sales - Maintaining st...

...jewellery shop sales and I'm looking for a skilled marketing professional who can help me with this. Key Project Details: - The main goal here is to increase sales but also build brand awareness and drive traffic to my shop on Etsy -- I currently use Facebook, Instagram, and Pinterest for promotion, but I'm open to exploring other platforms if you have suggestions - My target audience is women all over the world but especially UK,USA and rest of the Europe Ideal skills and experience for this job include: - Proven experience in social media marketing, particularly in the e-commerce space - Strong understanding of the Etsy platform and its audience - Ability to create engaging content that resonates with a female audience - Track record of ...

I'm looking for a qualified and experienced web developer to design and build a site that will facilitate the buying and selling of gold and silver for registered users. Your main tasks will include: - Integrating the features of user registration and the functionalities of buying and selling. - Implementing the Supplier API, indeed one of the fundamental features. - Embedding methods for users to make payments either via credit/debit cards or bank transfers. The real gold and silver will be represented by tokens allowing for fractional purchases and sales. Knowledge of blockchain technology will be very helpful as transactions will be recorded on a blockchain. Skills that would be beneficial for this project include proficiency with AP...

...Shopify site that will track product sales of multiple teams. This tool should conveniently reside on the same platform as my Shopify site and include a user-friendly dashboard with comprehensive sales data. Key Features: - Monitor sales from multiple teams at the same time, similar to the setup on Poppinpopcornonline.com. - User dashboard should display various metrics: * Total sales per team * Highest selling products per team * Breakdown of individual contributions per team and top three highest sellers * Top selling products for each team member * Ability for the individual team member to share their link via email and social media Ideal Candidate: - Proficient in Shopify development - Experience with integrating and/or buildi...

I'm looking for someone to set up and manage Meta Ads on my Shopify store, with the goal of significantly increasing online sales. Key Responsibilities: - Implementing Meta Ads for my electronic gadgets store - Regular monitoring and optimization of the ads to ensure they're driving traffic and increasing sales - Providing recommendations to improve overall sales performance Ideal Skills: - Solid experience in setting up and managing Meta Ads for Shopify stores - Proven track record in boosting online sales through digital advertising - In-depth understanding of the electronic gadgets market and e-commerce trends Looking forward to your proposals and how you can help drive my business growth. Please must share your current wor...

...to help me build a robust CRM system. The project calls for a quick turnaround - I need it to be completed ASAP. Key Features: - Sales Pipeline Management: The system should help me track my sales process from lead generation to conversion. - Customer Interaction Tracking: I want to record all interactions with my customers, including emails, calls, and meetings. - Integrated Email Marketing: The CRM should have seamless integration with my email marketing tools so I can easily communicate with my customers. - Scheduling: I need the system to have scheduling capabilities to help me manage my time effectively. Primary Goals: - Improve Customer Satisfaction: The CRM should help me provide better service to my clients. - Increase Sales: The system should facil...

I'm looking for an experienced reverse recruiter to help me find potential candidates possessing specific skills, for various positions. The ideal candidates should possess skills and qualifications such as: - Proficiency in programming languages - Experience in using design software - A background in sales Your responsibilities will include: - Identifying and sourcing suitable candidates - Engaging them and gauging their interest in potential opportunities - Presenting the most suitable candidates for my consideration Please provide examples of your past work in reverse recruitment, especially in the tech or design fields. Make sure to highlight the specific skills you were able to find in your past searches. I appreciate your help in this project.

I'm in need of a skilled professional to help me evolve my business, focusing specifically on sales, marketing, and operations. - **Sales and Marketing**: The goals here are twofold; enhancing the visibility of our brand and improving our lead generation tactics. Experience in digital marketing, social media, and creative marketing strategy is essential. - **Operations and Processes**: Currently, these are handled manually which is time-consuming and inefficient. We're looking for someone to advise us, and possibly implement, a transition to basic or specialized software tools. Ideally, you should have a strong background in operations management and process design. Let's bring our operations to the 21th century!

I'm seeking a talented graphic designer to create a compelling Instagram post promoting our upcoming Case Breaks of the 2024 Topps Chrome Platinum Anniversary. Key Details: - The graphic sho...cards. - I also need our company logo and the product logo to be incorporated in an aesthetically pleasing way. Skills and Experience: - Prior experience in creating engaging and effective social media graphics, especially for Instagram. - Proficiency in designing in a sports-themed style will be a big plus. - The ability to include brand logos seamlessly into the design. - A good understanding of sports card collecting and the target audience. The ideal freelancer will be able to deliver a high-quality, eye-catching graphic that will generate interest and drive sales for...

I'm looking for an experienced Zoho developer to help with my Zoho CRM data analytics and dashboards. Key Responsibilities: - Develop a Zoho Analytics dashboard incorporating Sales performance tracking, Lead conversion analysis, and Customer segmentation. - Integrate Google Analytics Data and Google Adwords Data into the dashboard. - Create visual representations of the data using Bar charts, Line graphs, and Pie charts. Ideal Skills: - Previous experience working with Zoho Analytics and Zoho CRM. - Proficiency in integrating third-party data, specifically Google Analytics and Google Adwords. - Strong visualization skills, with expertise in Bar charts, Line graphs, and Pie charts. This project is crucial for me to understand my business performance, so attenti...

I am in search of an experienced email marketer who is proficient in Klaviyo. My email list currently exceeds 10,000 subscribers and my main goal is to boost product sales through strategic email campaigns and flows. Note we are an established brand so do need for basic flows. Key Responsibilities: - Develop and execute effective email marketing strategies to drive product sales - Ensure high deliverability and open rates - Create and optimize email templates for maximum engagement - Monitor and analyze campaign performance, making data-driven adjustments as needed Skills and Experience: - Proven track record of success in email marketing, specifically with Klaviyo - Prior experience working with large email lists - Strong understanding of best practices in e...

Looking for an expert to set up my business on both Facebook and Instagram. The main purpose of the Instagram account is to sell products. Luckily, all product photos and descriptions are ready to go. I need someone who can effectively: - Build up professional looking profiles for both platforms - Organize and display product photos and descriptions in an engaging manner The ideal candidate will have: - Experience in generating ecommerce sale through social media platforms - Excellent knowledge of Facebook & Instagram features and algorithms - Ability to drive traffic and engage customers for sales conversion - Adequate understanding on how to set up a business account on these platforms Looking forward to your bids.

...Facebook and link to Instagram to create an instagram shop for my business on both Facebook and Instagram. The central aim is to drive conversions and sales via these platforms. • Expertise Required: - Social Media Management - Facebook and Instagram Ads Management - Digital Marketing Strategy • Work Description: - Setup business profiles on both platforms. - Develop and integrate a catalog of my physical products. - Link the catalog to the respective platforms for direct sales. Ideally, the freelancer should have a strong background in sales conversion strategies using social media platforms, and experience with product catalog creation and integration. This project requires precise, effective work to ensure the full s...

I am looking for an experienced marketer who can help me reach individual consumers in the local market interested in custom-order wood furniture. Key Responsibilities: - Develop and implement robust marketing strategies to increase local customer engagement - Identify potential customers and manage prospecting activities Ideal Candidate: - Strong understanding of local market trends - Proven experience in marketing for furniture or related industry - Excellent skills in customer engagement and retention strategies - Experience in marketing custom products to individual consumers will be a plus. Your goal will be to effectively promote our custom wood furniture to individual consumers and drive sales in our local area.

I'm in need of a tech-savvy sales professional to help me grow the customer base for my Electrician services. My primary offering to clients is Wiring and Installations, although I'm versatile enough to cater to various electrical needs. Key Job Responsibilities: - Promoting my Electrician services - Securing new clients in need of Wiring and Installations This role is more suitable for individuals who have: - Excellent sales skills - Knowledge or experience in Electrician services - Understanding of lead generation best practices in the service sector This is a commission-based role with an attractive payout structure. Let's connect if you are excited about this opportunity.

I'm seeking a competent business development specialist to take our retail business to the next level, focusing on market research, sales strategy, branding, and marketing. Key Requirements: - Proven experience with market research, sales strategy development, and brand and marketing planning in the retail sector. - Comprehensive understanding of the young adult (18-35) demographic and how to effectively target and engage with this group. Your responsibilities will include: - Conducting thorough market research to guide our business strategy. - Developing a targeted sales strategy to appeal to the young adult demographic. - Crafting a branding and marketing plan that resonates with this demographic. - Implementing and monitoring the success of these strategies,...

I need a visually appealing product catalogue for my pet food brand. The main goal of this catalogue is to raise brand awareness. Ideal skills and experience include: - Graphic design background with proven experience in catalogue design - Understanding of layout and colour schemes that resonate with pet owners - Ability to make the catalogue visually appealing, yet simple and easy to navigate - Portfolio showcasing catalogue designs or similar work is a plus Key Details: - Catalogue will have less than 10 pages - Focus is on brand awareness, not product sales or being overly informational. Subtle sales elements that align with brand awareness are welcome.

I'm seeking a social media marketing professional with proven expertise in Facebook and TikTok to help me drive sales through targeted campaigns. - The primary objective of the Facebook campaign is to boost sales. Therefore, I need someone who has a track record of translating social media engagement into actual purchasing behavior. - The target for the Facebook campaign is predominantly young adults and middle-aged adults. Therefore, understanding the psychology and preferences of these demographics, and crafting content that resonates with them is crucial. The ideal freelancer for this project should be adept at: - Creating engaging, sales-oriented content on both Facebook and TikTok - Demonstrating a strong understanding of Facebook's ad pl...

I need a top-notch ghostwriter for a book emphasizing business sales strategies. Here are some specifics I'm looking for: - Knowledge in Business & Sales: You should have a strong understanding of business, particularly sales strategies, and be able to articulate concepts uncovered through interviews in a reader-friendly way. - Research Prowess: You will conduct a series of interviews with experts to create the content. - Word Count Flexibility: I'm not entirely sure about the exact word count yet but it will be a book that we will print and sell. Flexibility here would be fantastic. Prior book ghostwriting experience is required. Having written business or sales-related content before will give you an edge, and...

...outbound marketing agency. Key Responsibilities: - Making outbound calls to clients in the {target industry/market} - Focusing on driving sales through effective communication and rapport-building - Logging accurate and detailed notes on each call Ideal Candidate Skills: - Proven track record in cold calling and telemarketing - Familiarity with {target industry/market} is a plus - Strong communication and interpersonal skills - Ability to effectively navigate sales conversations - Detail-oriented and able to maintain accurate records Communication for this project will be primarily through phone calls. A successful candidate will be able to drive sales through effective cold calling strategies. Experience in the {target industry/market} is a plus. You...

I'm in need of a sales executive for telemarketing responsible for closing sales. This individual will be pitching exhibition spaces and sponsors to businesses for an international exhibition. This requires strong sales skills, and fluency in either English or French language, or both. As the campaign's main objective is closing sales, the person should be able to confidently pitch and close deals on the phone, ultimately translating these efforts towards achieving the business targets. The ideal freelancer for this job: - Has a successful track record in telemarketing sales - Has experience in the exhibition industry - Strong business acumen - Has excellent written and verbal communication skills in English an...

...only one product at this time. Key Responsibilities: - Designing a professional e-commerce website, primarily for the IBMS International Medica License - Integrating convenient payment options: Credit card, PayPal, Cryptocurrency - Ensuring the site is mobile-responsive for seamless user experience across devices Coordinating with the site website Ideal Skills and Experience: - Proven experience in designing e-commerce websites, specifically for small product inventories - Proficiency in integrating various payment gateways, including Credit card, PayPal, and Cryptocurrency - Strong understanding of UX/UI principles to create a user-friendly design that drives sales - Knowledge of e-commerce best practices, including mobile optimization and SEO-oriented...

...you bid to get a feel for what is required... I am looking for an experienced UX/UI designer to refine and enhance my funnel pages. Although the elements already exist, their arrangement and optimization need attention to significantly increase conversion rates. The optimal candidate should have a solid portfolio of similar past work for review and have strong skills in CSS/HTML along with design skills. I'm interested in seeing examples explicitly demonstrating your skill in effective funnel page design meant for conversion increase. I will primarily measure success through increased conversion rates. I will provide the list of several items I would like improved over my existing site. Skills and Experience: - UX/UI Design - Strong CS...

I know what an Affiliate program is I have never developed one before. I am sure there are some things missing here but feel free to add your input. I do think t...activity  Post Training Materials  Marketing Materials  Post messages to “group.” CF has ability to send group emails to all affiliates CF has ability to Block/Remove Affiliates Links they use for sales generation tracks which Plan Package their client signed up for. Affiliate receives a commish based on:  Sale with Demo but no Training provided by Affiliate  Sale with Demo and no Training  No Demo, No Training Lead only Ability to create Sales reports for each Affiliate so that CF can issue Commish checks We may want to have ability to customize commissions for Affili...

As we aim to streamline our Sales and Marketing operations, I'm seeking a seasoned freelancer with strong expertise in Odoo setup, specifically for CRM, Sales and Email Marketing modules. If you are adept at setting up these Odoo modules, I invite you to bid on this project. Key Responsibilities: - Configuring CRM, Sales, and Email Marketing modules in Odoo - Providing guidance on whether any specific customizations or configurations are needed Ideal Skills: - Extensive experience in Odoo setup - Strong understanding of CRM, Sales, and Email Marketing modules - Able to provide clear and concise guidance Our primary users will be our Sales and Marketing teams, so experience in setting up Odoo for these specific teams is desirable...